Digital Marketer(SEO)

• *Job Summary**

We are looking for an experienced **SEO Specialist with strong expertise in SEO and B2B lead generation**. The role will primarily focus on improving organic visibility, website performance, search rankings, and qualified lead generation.

• *Key Responsibilities**

• *SEO – Primary Focus**

• Develop and execute SEO strategies for B2B lead generation.
• Perform **Technical SEO** including website speed, performance, crawlability, indexing, and Schema Markup.
• Manage **On\-Page SEO** including content optimization, internal linking, website structure, and metadata.
• Execute **Off\-Page SEO** including backlink building, citations, and Google Business Profile optimization.
• Conduct keyword research based on **search intent, business problems, and commercial intent**.
• Analyze competitors, keywords, backlinks, rankings, and content opportunities.
• Improve domain authority, page authority, and overall website visibility.
• Monitor keyword rankings, organic traffic, conversions, and lead generation.
• Implement **AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)** strategies.
• Optimize landing pages for SEO, user experience, and conversions.
• Identify and resolve SEO issues affecting website performance and rankings.

• *Lead Generation \& Paid Marketing**

• Generate qualified B2B leads through SEO, organic social media, and paid campaigns.
• Plan, manage, and optimize **Google Ads** campaigns.
• Conduct keyword research for paid campaigns based on client problems and search intent.
• Manage Meta and LinkedIn Ads when required.
• Track campaign performance, CPL, conversions, and lead quality.
• Work with the Sales team to improve lead quality and conversion.

• *Social Media**

• Manage company social media platforms.
• Plan and maintain social media content calendars.
• Monitor post analytics, engagement, reach, and performance.
• Coordinate with the design/content team for marketing campaigns.
• Basic Canva and VN knowledge is preferred.
• Content shooting experience is an added advantage.

• *Analytics \& Tools**

• Google Analytics
• Google Search Console
• Google Ads
• Google Tag Manager
• SEMrush
• Microsoft Clarity
• Apollo
• Canva
• VN
• AI tools such as **Claude and other AI marketing tools**

• *Team \& Client Coordination**

• Coordinate with Sales, Development, Design, and Content teams.
• Work with the Sales team to understand lead quality and improve lead generation.
• Participate in client discussions when required.
• Prepare performance reports with insights and recommendations.
• Manage multiple marketing activities and timelines.

• *Qualifications**

• 2\+ years of experience in Digital Marketing with strong SEO expertise.
• Strong hands\-on experience in **Technical, On\-Page, and Off\-Page SEO**.
• Strong understanding of keyword research and search intent.
• Experience in **B2B lead generation**.
• Knowledge of AEO, GEO, landing page optimization, and conversion optimization.
• Experience with Google Analytics, Search Console, SEMrush, Google Ads, and Microsoft Clarity.
• Good analytical, communication, and problem\-solving skills.
• Experience working with Sales and cross\-functional teams.
• Strong understanding of current SEO practices and AI\-driven search.

• *Preferred**

• Experience in **B2B IT / Software / Technology services**.
• Graphic designing knowledge.
• Basic video editing.
• Content shooting experience.
• Experience using AI tools for marketing, research, content, and workflow automation.

Job Type: Full\-time

Pay: ₹20,000\.00 \- ₹30,000\.00 per month

Work Location: In person