Digital Marketing Analyst

Digital Marketing Analyst

Location: Remote (India) / HybridCompany: InGiftedEmployment Type: Full\-time

About InGifted

InGifted is building India’s leading personalized home décor and gifting brand. We combine technology, design, and manufacturing to create premium customized products that customers genuinely love—from personalized nameplates to wall art and home décor.

We’re looking for a data\-driven Digital Marketing Analyst who loves solving growth problems through analytics, experimentation, and performance marketing. If you’re excited by dashboards, attribution models, A/B tests, and turning data into business decisions, we’d love to meet you.

What You’ll Do

You’ll work closely with the founders to drive customer acquisition and improve marketing efficiency across every digital channel.

Your responsibilities will include

• Analyze marketing performance across Meta, Google, Instagram, YouTube, and other acquisition channels.
• Build dashboards to track CAC, ROAS, MER, conversion rate, AOV, LTV, retention, and other growth metrics.
• Identify opportunities to improve campaign performance using data.
• Conduct funnel analysis and identify drop\-off points across the customer journey.
• Design, execute, and analyze A/B tests for landing pages, product pages, creatives, and checkout flows.
• Generate actionable insights from Google Analytics 4, Meta Ads Manager, Google Ads, Shopify, and internal data.
• Create weekly and monthly growth reports with clear recommendations.
• Monitor attribution and campaign performance across multiple channels.
• Collaborate with designers to improve ad creatives based on performance data.
• Work with developers to implement accurate tracking, conversion events, pixels, and analytics.
• Research competitors and identify emerging digital marketing opportunities.
• Support SEO and content performance analysis.
• Maintain clean marketing data and ensure reporting accuracy.

What We’re Looking For

Required

• 0\-3 years of experience in digital marketing, growth analytics, or performance marketing.
• Strong analytical and problem\-solving skills.
• Experience with Google Analytics 4\.
• Experience running or analyzing Meta Ads and Google Ads campaigns.
• Strong understanding of attribution models and marketing funnels.
• Comfortable working with spreadsheets and large datasets.
• Ability to explain complex data in simple business terms.
• Strong communication skills.
• High attention to detail.

Nice to Have

• Experience with Shopify e\-commerce.
• SQL knowledge.
• Experience using Looker Studio, Power BI, Tableau, or similar BI tools.
• Familiarity with Microsoft Clarity or Hotjar.
• Knowledge of SEO analytics.
• Experience with email marketing analytics (Klaviyo, Mailchimp, etc.).
• Basic understanding of HTML, JavaScript, or tracking implementation.
• Experience using AI tools such as ChatGPT or Claude for marketing analysis.

Success in This Role

Within your first six months, you should be able to

• Build reliable marketing dashboards used by the entire company.
• Improve ROAS through data\-driven recommendations.
• Reduce customer acquisition costs by identifying optimization opportunities.
• Increase website conversion rates through continuous experimentation.
• Provide actionable insights that influence marketing and product decisions.
• Establish a culture of experimentation and measurement across the marketing team.

What You’ll Work With

• Google Analytics 4
• Google Ads
• Meta Ads Manager
• Google Tag Manager
• Shopify
• Looker Studio
• Microsoft Clarity
• Google Search Console
• Excel / Google Sheets
• AI tools (ChatGPT, Claude)

Why Join InGifted?

• Build a high\-growth consumer brand from the ground up.
• Work directly with the founders and influence key business decisions.
• Own growth initiatives instead of just executing tasks.
• Opportunity to experiment, learn, and make a measurable impact.
• Fast\-paced environment where your ideas can quickly become reality.

If you enjoy turning data into growth, love experimentation, and want to help build one of India’s fastest\-growing personalized gifting brands, we’d love to hear from you.

Pay: ₹25,000\.00 \- ₹50,000\.00 per month

Benefits

• Cell phone reimbursement
• Commuter assistance
• Flexible schedule
• Internet reimbursement
• Paid sick time
• Paid time off
• Work from home

Ability to commute/relocate

• Thane, Maharashtra (Thane, Thane District): Reliably commute or planning to relocate before starting work (Required)

Education

• Bachelor's (Required)

Experience

• Direct marketing: 1 year (Preferred)

Willingness to travel

• 50% (Preferred)

Work Location: Hybrid remote in Thane, Maharashtra (Thane, Thane District)