Digital Marketing and SEO Executive

• *Job Title: Digital Marketing and SEO Executive**

Experience: 1 to 4 Years

Location: Vadodara

• *Roles \& Responsibilities:**

• Manage ASO activities for Play Store and App Store applications
• Improve app ranking, organic installs, and app visibility
• Perform keyword research for SEO and ASO
• Handle On\-page, Off\-page, and Technical SEO activities
• Run Google Ads, Meta Ads, and app promotion campaigns
• Track performance using Google Analytics, Search Console, Firebase, and Play Console
• Create SEO\-friendly content, blogs, and app descriptions
• Coordinate with design and development teams for marketing activities

Required Skills

• Strong knowledge of ASO and SEO concepts
• Experience with Play Console, Google Analytics, and Search Console
• Familiar with Google Ads and Meta Ads
• Good keyword research and content writing skills
• Good communication and coordination skills

Preferred

• IT industry experience preferred
• Mobile app marketing experience will be an added advantage

• *How to Apply**

Interested candidates are invited to share their updated resumes through our **career page** https://pavansgroup.com/careers or send us an **email at** career@pavansgroup.com

• *Why Join Us**

• Work on high\-impact Web and Mobile solutions for diverse and global clients
• Structured career growth within a professional, collaborative, and performance \- driven environment
• Exposure to diverse industries and global markets, enhancing long\-term career value

Pay: ₹20,000\.00 \- ₹30,000\.00 per month

Benefits

• Flexible schedule
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person