Digital Marketing Assistant

\*The role\*

You'll own user growth from launch: getting the right people to install the app, come back every day, and become paying users. You'll work directly with the founder, with real ownership of the budget and results.

\*What you'll do\*

\- \*Plan and run paid campaigns\* on Meta (Facebook, Instagram) and Google App and Search campaigns

\- \*Build an influencer programme\* lifestyle creators on Instagram and YouTube: finding creators, negotiating, briefing, tracking codes and measuring results.

\- \*Manage social media and content\* (Reels, Shorts, posts, stories) in simple Hindi and English, including festival and wedding\-season campaigns.

\- \*Grow WhatsApp and referral channels:\* share cards, daily Panchang status and the invite\-friends programme.

\- \*Improve the app store listings\* (titles, screenshots, keywords, reviews) for Play Store and App Store.

\- \*Work with the developer\* on SEO pages, deep links, tracking and onboarding experiments.

\- \*Track and report weekly:\* cost per install, Day\-1/7/30 retention, paid conversion, revenue per user and return on ad spend, and move budget to what works.

\- \*Keep all marketing truthful and compliant:\* no guaranteed outcomes, no fear\-based claims, and ASCI and app\-store rules followed.

\*What we're looking for\*

\- 3–4 years in growth or performance marketing for a \*consumer mobile app in India\*

\- Hands\-on experience running \*app\-install campaigns\* on Meta and Google, with real numbers to show (CPI, retention, ROAS)

\- Experience working with \*influencers and creators\*

\- \*Fluent in Hindi and English\* (writing and speaking); another Indian language is a plus

\- Comfortable with tools like Firebase or Google Analytics, an attribution tool (such as AppsFlyer or Branch), Meta Ads Manager, Google Ads, and Canva or Figma

\- Data\-driven, self\-starting and comfortable in an early\-stage startup

\*Nice to have\*

\- Experience with festival and seasonal campaigns

\- Basic video editing for Reels and Shorts

Pay: ₹50,000\.00 \- ₹70,000\.00 per month

Benefits

• Paid sick time
• Provident Fund

Experience

• Digital Marketing: 3 years (Preferred)

Work Location: In person