Digital Marketing Assistant

Bhavya Classes Digital is seeking a Marketing Manager who will play a pivotal role in expanding our student base. In this IC (individuals contribution) role, the individual will need to develop persuasive value propositions, build cohesive GTM(go to market ) plans to drive growth, and work cross\-functionally to ensure success in our marketing efforts.

• *Key Responsibilities:**

• *1\. Go\-to\-Market Plans**

• Develop and implement 360° marketing plans for new product (course) launches leveraging Performance Print, Flyers, etc.
• Work cross\-functionally across Category, Product, Academic and internal Marketing teams to align GTM strategies with business objectives and consumer needs.
• Experiment with creative ideas to generate organic traffic and deliver high quality leads.

• *2\. Value Proposition Development**

• Create and articulate clear, compelling value propositions for our courses and offerings.
• Work closely with Category, Product, and Faculty to understand course features and benefits, and translate them into customer\-centric messaging.

• *3\. Cross\-Functional Collaboration:** Drive communication \& alignment with relevant stakeholders on marketing plans \& timelines.

• *4\. Campaign Management and Performance Tracking**

• Monitor business trends and adapt campaigns based on spikes \& dips in sales.
• Track and analyze campaign metrics, providing actionable insights and recommendations.

• *5\. Market Understanding**

• Develop a strong understanding of student needs, preferences, and behaviors.
• Use data\-driven insights to inform strategy and enhance marketing effectiveness.
• Stay abreast of competitions’ offerings and marketing tactics.

• *Skills:**

• Proven track record of building GTM plans \& scaling customer bases from 1 to 10 through multi\-channel marketing campaigns.
• Strong problem\-solving abilities and a results\-oriented mindset.
• Exceptional analytical skills \- using insights to shape marketing strategies.
• Ability to multitask effectively while being highly organised in a fast\-paced environment.
• Excellent communication \& interpersonal skills, with the ability to collaborate across teams.
• Ability to deal with ambiguity without losing attention to detail.
• Comfortable speaking in English and Hindi.
• **Qualifications:**
• Graduation with 1\-3 years of experience in Marketing on consumer brands.
• Hands on experience building activations across digital and offline channels.

Pay: ₹8,000\.00 \- ₹15,000\.00 per month

Benefits

• Cell phone reimbursement

Work Location: In person