Digital Marketing Assistant

• *A. Social Media Management**

• Assist in managing the university's official social media accounts, including Instagram, Facebook, LinkedIn, and YouTube.
• Schedule and publish approved posts, announcements, campaign creatives, and promotional content.
• Coordinate with graphic designers and video editors to ensure timely availability of marketing content.
• Monitor comments, messages, mentions, and audience engagement, escalating relevant admission enquiries to the concerned team.
• Maintain a social media content calendar and ensure timely execution.
• Track competitor activities and identify relevant social media trends.
• Ensure that all published content follows the university's branding and communication guidelines.

• *B. Digital Advertising Support**

• Assist in planning and executing digital advertising campaigns across Meta Ads, Google Ads, and other relevant platforms.
• Coordinate with the digital marketing team on campaign objectives, audience targeting, and promotional requirements.
• Monitor campaign performance, including impressions, reach, clicks, cost per click, and leads.
• Assist in identifying underperforming advertisements and opportunities for improvement.
• Ensure that campaign creatives, landing pages, and promotional messages are consistent.
• Maintain records of campaign budgets and expenditure as assigned.

• *C. Lead Generation and Admissions Support**

• Support digital initiatives aimed at generating enquiries for undergraduate, postgraduate, doctoral, and other academic programs.
• Coordinate with the admissions and telecalling teams to monitor lead flow and campaign requirements.
• Track lead volumes from different digital campaigns and sources.
• Assist in monitoring lead quality, duplicate enquiries, and incomplete enquiry information.
• Support the promotion of scholarships, placements, campus facilities, academic achievements, and admission deadlines.
• Help identify opportunities to improve the conversion of digital enquiries into admission applications.

• *D. Website and Landing Page Coordination**

• Coordinate with the website development team for content updates, banners, announcements, and campaign landing pages.
• Check website content for accuracy, broken links, outdated information, and inconsistencies.
• Assist in monitoring website traffic and user engagement through analytics tools.
• Ensure that admission\-related information and promotional campaigns are updated on time.
• Report technical issues affecting enquiry forms, website navigation, or campaign landing pages.

• *E. SEO and Online Visibility Support**

• Assist the SEO team in implementing on\-page and off\-page SEO activities.
• Support keyword research and competitor analysis.
• Help optimize page titles, meta descriptions, headings, and website content as instructed.
• Monitor keyword rankings and organic traffic reports.
• Assist in identifying opportunities to improve the university's visibility in relevant search results.
• Coordinate with content writers and website developers for SEO\-related updates.

• *F. Content and Campaign Coordination**

• Coordinate with graphic designers, video editors, content creators, and other marketing team members.
• Assist in preparing digital campaign briefs and promotional calendars.
• Collect information about courses, events, placements, faculty achievements, and student activities for marketing purposes.
• Ensure timely sharing of approved content across relevant digital platforms.
• Assist in executing seasonal campaigns, admission drives, education fairs, and international recruitment initiatives.

• *G. Analytics and Reporting**

• Prepare daily, weekly, and monthly digital marketing reports.
• Maintain records of social media performance, website traffic, campaign expenditure, and lead generation.
• Track key metrics such as reach, impressions, engagement, click\-through rate, cost per lead, and enquiry volume.
• Assist in preparing campaign performance summaries and presentations.
• Highlight discrepancies, performance trends, and issues requiring managerial attention.
• Maintain accurate records of campaign links, creative assets, and performance data.

3\. Educational Qualifications

• Bachelor's degree in Marketing, Business Administration, Mass Communication, Digital Marketing, or a related field.
• Relevant certifications in digital marketing will be an added advantage.

4\. Experience

• 1–3 years of relevant experience in digital marketing, social media management, online advertising, or marketing coordination.
• Freshers with relevant certifications, practical knowledge, and internship experience may also be considered.

5\. Technical Skills

The candidate should have working knowledge of

• Meta Business Suite and Meta Ads Manager.
• Google Ads.
• Google Analytics 4 (GA4\).
• Google Search Console.
• Google Sheets and Microsoft Excel.
• Social media scheduling and publishing tools.
• Basic SEO principles.
• UTM tracking and campaign reporting.
• Canva or similar tools for basic creative requirements.

6\. Key Competencies

• Strong coordination and communication skills.
• Good analytical and reporting abilities.
• Attention to detail and accuracy.
• Ability to manage multiple tasks and meet deadlines.
• Basic understanding of digital advertising and lead generation.
• Willingness to learn new tools, platforms, and marketing practices.
• Ability to work collaboratively with cross\-functional teams.
• Professional conduct and adherence to organizational policies.

Work Location: In person