Digital Marketing Assistant

We are seeking a results\-driven and creative **Digital Marketing Specialist** to join our marketing team. This role is responsible for developing, implementing, and managing digital marketing campaigns that promote our brand, products, and services. The ideal candidate has experience in SEO/SEM, email marketing, content creation, and social media management.

• *Key Responsibilities:**

• Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
• Manage and optimize the company’s website for user experience, traffic, and lead generation.
• Develop engaging content for various digital platforms (blogs, social media, email, website).
• Track and analyze website traffic and digital campaign performance using tools like Google Analytics and Google Search Console.
• Monitor and report on key performance indicators (KPIs) and ROI for campaigns.
• Collaborate with internal teams (e.g., design, product, sales) to create landing pages and optimize user funnels.
• Conduct keyword research and implement on\-page/off\-page SEO strategies.
• Manage paid advertising campaigns on platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
• Stay up to date with digital marketing trends and best practices.

• *Requirements:**

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1–2 years of proven experience in digital marketing.
• Strong understanding of SEO, SEM, and analytics.
• Proficient in marketing software and tools (Google Analytics, Ads Manager, HubSpot, Mailchimp, etc.).
• Excellent communication and content creation skills.
• Ability to manage multiple projects and deadlines in a fast\-paced environment.

• *Preferred Skills:**

• Experience with graphic design tools (e.g., Canva, Adobe Photoshop).
• Knowledge of HTML/CSS and CMS platforms like WordPress.
• Google Ads and/or HubSpot certification.

Job Types: Full\-time, Permanent

Pay: ₹13,000\.00 \- ₹15,000\.00 per month

Benefits

• Life insurance
• Provident Fund

Experience

• SEO: 2 years (Preferred)
• Digital marketing: 1 year (Preferred)

Work Location: In person