The Digital Marketing Associate role, based in Uttar Pradesh, involves managing and optimizing paid advertising campaigns. Key responsibilities include launching and refining campaigns on Meta Ads Manager for objectives like lead generation and on Google Ads across Search, Display, and YouTube, all while meeting specific cost-per-lead and conversion targets. The associate will build comprehensive lead-generation funnels, from audience research and landing page setup to tracking implementation and CRM coordination. Additionally, they will manage organic social media presence for clients across platforms like Instagram and LinkedIn, creating content calendars and community engagement strategies. The role also encompasses ad creative development, including regional language variants, using tools like Canva and AI, in collaboration with designers.
Aditya Birla Capital · Maharashtra, India