Digital Marketing Associate

• *Job Summary**

We are looking for a skilled and proactive Digital Marketing Associate with 2–3 years of experience to join our growing team in Kolkata. The ideal candidate should have hands\-on experience in digital campaigns, social media management, content creation, SEO, analytics, and marketing automation. Experience or exposure to WhatsApp Business API integration will be an added advantage.

• *Key ResponsibilitiesDigital Marketing \& Paid Campaigns**

• Manage and optimize Google Ads and Meta Ads campaigns.
• Monitor campaign performance and suggest strategies for improvement.
• Work towards increasing reach, engagement, and conversions.

• *Social Media Management**

• Create, schedule, and publish content across social media platforms.
• Develop creative ideas for posts, reels, and stories.
• Manage audience engagement through comments and messages.

• *Website \& SEO**

• Conduct keyword research and support SEO activities.
• Update website pages, blogs, and landing page content.
• Assist with basic on\-page and off\-page SEO optimization.

• *Content Creation \& Coordination**

• Write engaging captions, ad copies, and marketing content.
• Coordinate with designers and video editors for creative assets.
• Ensure brand consistency across all marketing communications.

• *Analytics \& Reporting**

• Track campaign and website performance using Google Analytics, Search Console, and Meta Insights.
• Prepare weekly and monthly performance reports.
• Share actionable insights to improve marketing effectiveness.

• *Email \& WhatsApp Marketing**

• Support email marketing campaigns and WhatsApp communication.
• Manage contact databases and monitor engagement metrics.

• *WhatsApp API Integration**

• Assist in setting up WhatsApp Business API campaigns and automation workflows.
• Create message templates and broadcast flows.
• Coordinate with technical teams for smooth implementation and tracking.

• *Skills \& Requirements**

• 2–3 years of experience in digital marketing.
• Good understanding of social media marketing, paid ads, and SEO.
• Strong communication and content writing skills.
• Familiarity with Canva or similar design tools.
• Basic understanding of WhatsApp Business API is preferred.
• Ability to multitask and work collaboratively in a team environment.
• Creative mindset with strong problem\-solving skills.

• *Benefits**

• Friendly and collaborative work environment.
• Opportunity to work on real campaigns and marketing tools.
• Learning and career growth opportunities.
• Exposure to digital ads, analytics, automation, and branding strategies.

• *Job Details**

• **Position:** Digital Marketing Executive
• **Location:** Kolkata (Saltlake Sectot V \- SDF Building)
• **Experience:** 2–3 Years
• **Salary:** As per industry standards
• **Notice Period:** Immediate joiners preferred

Job Type: Full\-time

Pay: ₹20,000\.00 \- ₹30,000\.00 per month

Benefits

• Paid sick time

Work Location: In person