Digital Marketing

• **Job description:***

• **Company:*** *Altus Learning Private Limited*
• **Experience:*** *3–5 Years*

• *Key Responsibilities**

• **Primary***

• *1\. LinkedIn Marketing \& B2B Outreach**

• · Manage LinkedIn content posting and engagement.
• · Conduct outreach to school owners, principals, and relevant decision\-makers.
• · Participate in relevant LinkedIn groups to build brand awareness and business connections.
• · Identify opportunities to generate qualified B2B leads.

• *2\. Social Media Marketing**

• · Plan and execute social media strategies and content calendars.
• · Manage content generation, posting, and audience engagement.
• · Monitor social media performance and prepare regular reports.
• · Identify opportunities to improve reach, engagement, and brand visibility.

• *3\. Search Engine Optimization (SEO)**

• · Conduct keyword research, competitor analysis, and website SEO audits.
• · Implement on\-page and off\-page SEO activities.
• · Identify new opportunities to improve organic search rankings and website traffic.
• · Monitor performance through Google Analytics 4 and Google Search Console.

• *4\. Paid Advertising Campaigns**

• · Manage Meta Ads and Google Ads campaigns as required.
• · Execute campaigns for K12 and Rising business verticals whenever required.
• · Monitor advertising budgets, cost per lead (CPL), conversions, and campaign performance.
• · Optimize campaigns to improve lead quality and marketing ROI.

• *5\. Reporting \& Analytics**

• · Prepare weekly and monthly digital marketing performance reports.
• · Track leads, website traffic, SEO rankings, social media engagement, and campaign results.
• · Analyze performance data and recommend improvements.

• *Secondary**

• Crm \& Lead Nurturing
• · Experience with CRM, email marketing, and WhatsApp marketing tools
• · Automation and website form integration
• · Bachelor's degree in Marketing, Business Administration, or a related field.
• · 3–5 years of hands\-on experience in digital marketing.
• · Practical experience in LinkedIn marketing, social media, and SEO.
• · Working knowledge of Meta Ads Manager and Go**o**gle Ads.
• · Experience with CRM, email marketing, and WhatsApp marketing tools.
• · Knowledge of Google Analytics 4, Google Search Console, and reporting dashboards

• If you have the required skills and are eager to contribute to a dynamic team, apply now!*

• www.kalorex.org*

Pay: ₹40,000\.00 \- ₹50,000\.00 per month

Benefits

• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person