Digital Marketing & Content Lead

• *Key Responsibilities**

• Manage and update the website through the CMS, keeping content, product information and landing pages current
• Improve site speed, structure and search rankings, and manage redirects as legacy brand sites move to the master brand
• Plan, create and publish content on LinkedIn and other channels; own the social and content calendar and community engagement
• Plan, run and optimise paid campaigns, especially LinkedIn Ads to named target accounts and sector audiences
• Coordinate content capture at customer sites and turn photos, video and interviews into case studies and social content
• Write LinkedIn thought\-leadership content for senior leaders
• Write SEO blog articles, web copy, case studies and whitepapers
• Turn contract wins, launches and milestones into timely content, and support sales and tender teams with web pages and proposal copy
• Apply the brand’s tone of voice and standards across all online channels
• Track and report on website traffic, rankings, social reach and engagement
• Take over the website, hosting, social accounts and design files from the current agency, and manage web developers on projects

• *Requirements**

• 5\+ years of B2B digital marketing experience covering both website and social media
• Hands\-on experience managing a website through a CMS such as WordPress
• Strong working knowledge of technical SEO, Google Analytics 4 and Google Search Console
• Track record of growing B2B social channels, especially LinkedIn
• Proven experience running paid social campaigns, especially LinkedIn Ads
• Strong B2B copywriting skills, with samples of articles, case studies or long\-form content
• Excellent written English suited to a B2B audience
• Experience working remotely with UK, European or international stakeholders
• Willingness to work UK business hours
• Degree in Marketing, Communications, Business or a related field, or equivalent experience

• *Good to Have**

• B2B marketing experience in workwear, PPE, manufacturing, logistics or another industrial sector
• Experience managing a domain or website migration
• SEO copywriting and content strategy experience
• HTML/CSS, Google Tag Manager, paid search or video editing skills
• Google Analytics, Google Ads or LinkedIn Marketing certification

Pay: Up to ₹1,500,000\.00 per year

Benefits

• Health insurance
• Leave encashment
• Paid time off
• Provident Fund

Work Location: In person