Digital Marketing Excecutive

Key Responsibilities

1\. Shopify Development \& Website Management

• Manage and optimize the Jiva Ayush Shopify store.
• Create and update landing pages, collection pages, and product pages.
• Improve website speed, user experience, and conversion rates.
• Install, configure, and manage Shopify apps.
• Coordinate theme customizations and minor code changes.
• Implement CRO (Conversion Rate Optimization) initiatives.
• Track and resolve website issues proactively.
• Support new product launches and promotional campaigns.

2\. Meta (Facebook \& Instagram) Advertising

• Plan, execute, and optimize Meta ad campaigns.
• Manage audience targeting, retargeting, and lookalike audiences.
• Monitor campaign performance and ROAS.
• Conduct A/B testing for creatives, audiences, and offers.
• Scale winning campaigns while maintaining efficiency.
• Generate qualified leads and e\-commerce sales.

3\. Google Advertising

• Manage Google Search, Shopping, Performance Max, and Display campaigns.
• Conduct keyword research and competitor analysis.
• Improve Quality Scores and campaign efficiency.
• Monitor and optimize CPC, CPA, ROAS, and conversion rates.
• Set up conversion tracking and reporting.

4\. Social Media Content Creation

* Create engaging content for

• Instagram
• Facebook
• YouTube Shorts
• LinkedIn
• Develop content calendars aligned with brand objectives.
• Coordinate graphics, reels, short videos, and educational content.
• Write compelling captions and campaign messaging.
• Support influencer and community engagement activities.

5\. Analytics \& Reporting

• Track website, campaign, and social media performance.
• Prepare weekly and monthly performance reports.
• Recommend actionable improvements based on data insights.
• Monitor customer acquisition costs and revenue metrics.

Required SkillsMust Have

• 2\+ years of Shopify experience.
• Hands\-on experience managing Meta Ads.
• Hands\-on experience managing Google Ads.
• Experience creating social media content and creatives.
• Understanding of e\-commerce funnels and D2C marketing.
• Knowledge of Canva, Photoshop, or similar design tools.
• Familiarity with Google Analytics and Google Tag Manager.
• Strong communication and execution skills.

Good to Have

• Experience in wellness, healthcare, Ayurveda, nutraceuticals, or beauty brands.
• Experience with Klaviyo, WhatsApp marketing, and email automation.
• Basic HTML, CSS, and Shopify Liquid knowledge.
• SEO and content marketing exposure.
• Video editing experience using CapCut, Premiere Pro, or similar tools.

Performance Expectations

The selected candidate will be expected to

• Improve website conversion rates.
• Increase qualified traffic and sales.
• Enhance ROAS across Meta and Google channels.
• Build a consistent social media content pipeline.
• Support revenue growth through digital marketing initiatives.

Pay: ₹40,000\.00 \- ₹50,000\.00 per month

Benefits

• Flexible schedule

Work Location: In person