ACSASS IT, located in Perungudi, Chennai, seeks a results-driven Digital Marketing Executive with 1 to 3 years of hands-on experience. The ideal candidate must be analytically minded, proficient with content, and stay current with evolving search engine and answer engine trends. Core responsibilities revolve around Search Engine Optimization (SEO), covering both on-page and off-page strategies. On-page tasks include conducting keyword research, performing competitor analysis, mapping search intent, and optimizing website elements such as meta tags, headings, internal linking, and schema markup. Off-page duties involve managing backlink acquisition, guest posting, and directory submissions. You will also be responsible for consistently monitoring search rankings, website traffic, and overall SEO performance metrics to inform strategy adjustments.