Digital Marketing Executive

• *Job Title:** Digital Marketing Executive

• *Experience:** 3 – 5 years

• *Location:** Porur,Chennai

• *Job Type:** Full\-time

• *Role Overview:**

The Digital Marketing Executive will be responsible for planning, executing, and optimizing online marketing campaigns across various digital channels. The role requires a mix of creative and analytical skills to drive brand awareness, engagement, and lead generation and also have experience in content writing.

• *Key Responsibilities:**

• Plan and execute digital marketing campaigns across **Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads**, and other relevant platforms.
• Manage **SEO and SEM** activities to increase website visibility and organic traffic.
• Develop and manage engaging content for **social media, email marketing, and blogs**.
• Track and analyze campaign performance using tools like **Google Analytics, Search Console, and Ads Manager**.
• Coordinate with the design and content teams to ensure brand consistency and creative effectiveness.
• Optimize landing pages and user funnels for better conversion rates.
• Conduct competitor analysis and market research to identify new growth opportunities.
• Support in planning and executing online events, webinars, and promotional activities.
• Create Compelling content for posts, blogs, campaigns, marketing video shoots based on the CSense's requirements and review the analytics.

• *Required Skills \& Qualifications:**

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3–5 years of experience in digital marketing or performance marketing roles.
• Strong knowledge of **Google Ads, Meta Ads, SEO, SEM, and email marketing tools**.
• Proficiency with **analytics tools (Google Analytics, Semrush, etc.)**.
• Good understanding of **content marketing and social media strategies**.
• Ability to work independently and as part of a cross\-functional team.

• *Preferred Skills (Good to Have):**

• Basic understanding of **Canva, Adobe tools, or video editing** for digital creatives.
• Experience with **marketing automation tools.**
• Knowledge of **WordPress or website CMS platforms**.
• Experience with **AI\-driven marketing automation platforms**.
• Familiarity with **AI tools for graphic design, video creation, and social media scheduling**.

• *Key Performance Indicators (KPIs):**

• Growth in website traffic and social media engagement.
• Improvement in lead generation and conversion rates.
• ROI from digital ad campaigns.
• SEO performance (keyword rankings, organic reach).

Job Type: Full\-time

Pay: ₹25,000\.00 \- ₹35,000\.00 per month

Work Location: In person