Digital Marketing Executive

Job Description: Digital Marketing Executive

• *Experience:** 1\-2 Years
• *Job Type:** Full\-Time
• *Department:** Digital Marketing

Job Overview

We are looking for a motivated and results\-driven **Digital Marketing Executive** to manage and execute digital marketing activities across paid advertising, SEO, website management, and social media platforms. The ideal candidate should have a basic understanding of digital marketing tools and techniques, with a focus on lead generation, campaign performance, and online brand visibility.

Key Responsibilities

1\. Performance Marketing

• Plan, execute, and manage lead generation campaigns on Meta Ads (Facebook and Instagram) and Google Ads.
• Generate quality leads while optimizing Cost Per Lead (CPL) and campaign performance.
• Manage audience targeting, retargeting, ad creatives, and campaign budgets.
• Monitor campaign performance and track conversions using UTM parameters.
• Analyze campaign data and implement optimization strategies to improve results.

2\. Search Engine Optimization (SEO)

• Conduct keyword research and competitor analysis.
• Implement basic on\-page and off\-page SEO activities.
• Optimize website content, meta titles, descriptions, headings, and URLs.
• Monitor organic traffic, keyword rankings, and website visibility.
• Identify opportunities to improve search engine performance.

3\. Website and Landing Page Management

• Manage and update custom websites and landing pages.
• Create and maintain lead forms and ensure proper lead tracking.
• Check website functionality and troubleshoot basic technical issues.
• Coordinate website content updates and landing page improvements.
• Ensure proper integration of tracking codes and conversion measurement tools.

4\. Social Media Marketing

• Manage company social media profiles on Facebook, Instagram, and LinkedIn.
• Create engaging social media posts, captions, and promotional content.
• Design basic marketing creatives using Canva.
• Plan and maintain social media content calendars.
• Monitor engagement and support brand awareness initiatives.

5\. Analytics and Reporting

• Monitor digital marketing performance using Google Analytics and advertising dashboards.
• Track leads, conversions, traffic, and campaign KPIs.
• Prepare basic performance reports and share insights with the team.
• Identify areas for improvement and recommend data\-driven marketing actions.

• *Required Skills and Qualifications**

• Basic knowledge of Meta Ads Manager and Google Ads.
• Understanding of lead generation campaigns and campaign optimization.
• Knowledge of SEO fundamentals and keyword research.
• Experience or familiarity with social media management.
• Basic knowledge of custom website handling and landing page management.
• Familiarity with Google Analytics, Canva, and UTM tracking.

• *Interested candidates can apply with their updated resume.**

Pay: ₹15,000\.00 \- ₹25,000\.00 per month

Benefits

• Leave encashment

Application Question(s)

• How many years of experience do you have as Digital Marketing Executive?
• Office location is Noida sec \- 63\. Are you comfortable?

Work Location: In person