Digital Marketing Executive - E-Commerce & D2C

Orthocure is a growing healthcare and wellness brand offering orthopaedic care, physiotherapy, rehabilitation, Strength Studios, and orthopaedic home\-wellness products. We are looking for a result\-oriented Digital Marketing Executive who can drive online sales, strengthen our digital presence and scale our e\-commerce and Direct\-2\-Consumer (D2C) business

• *Key Responsibilities:**

• *1\. E\-Commerce \& D2C Growth**

• Manage and optimise product listings, sales and promotions across Amazon, Flipkart and other relevant marketplaces.
• Familiar with Shopify, Website handling and product listings and inventory management
• Drive D2C sales through the company website and other online sales channels.
• Improve product visibility, conversion rates, average order value and customer retention
• Plan and execute marketplace campaigns, deals, offers and seasonal promotions.
• Monitor inventory, pricing, product content and marketplace performance

• *2\. Performance Marketing**

• Plan, execute and optimise paid campaigns on Google Ads and Meta Ads.
• Drive qualified traffic, leads and online sales while maintaining target ROAS and cost per acquisition.
• Analyse campaign performance and implement strategies to improve ROI.
• Manage retargeting, remarketing adn conversion\-focused campaigns

• *3\.Digital Marketing \& Brand Building**

• Develop digital marketing strategies for healthcare services and orthopaedic products
• Co\-ordinate with graphic designers, content creators and external agencies
• Manage social media campaigns, website content, SEO and digital brand communication
• Develop engaging product creatives, landing pages and promotional campaigns

• *4\. Analytics \& Reporting**

• Track sales, leads, conversion rates, ROAS, CAC and marketplace performance
• Prepare weekly and monthly performance reports
• Identify growth opportunities through competitor analysis, Customer insights and market trends.
• Take ownership of campaigns budgets and marketing outcomes.

• *Requirements**

• 3\-5 years of hands\-on\-experience in digital marketing, e\-commerce and D2C
• Practical experience managing Amazon and Flipkart seller accounts and product listings
• Strong working knowledge of Google Ads, Meta Ads and performance marketing
• Understanding of e\-commerce analytics, conversion optimisation and customer acquisition.
• Proficiency in Excel/Google Sheets and marketing analytics tools
• Strong analytical, communication and coordination skills
• A results\-driven mindset with the ability to work independently and scale a growing business.

Preferred: Experience with healthcare, medical devices, orthopaedic products, wellness or consumer brands.

Pay: ₹40,000\.00 \- ₹55,000\.00 per month

Work Location: In person