Digital Marketing Executive

We are looking for a creative and results\-driven Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns. The ideal candidate should have hands\-on experience in SEO, social media marketing, content creation, paid advertising, email marketing, and website management. The role requires strong analytical skills and the ability to improve online visibility, generate leads, and enhance brand awareness.

Key Responsibilities

• Plan and execute digital marketing campaigns across multiple platforms.
• Manage SEO activities including on\-page, off\-page, technical SEO, and keyword research.
• Create, schedule, and manage social media content for Facebook, Instagram, LinkedIn, X, and YouTube.
• Plan and optimize Google Ads, Meta Ads, and other paid marketing campaigns.
• Monitor campaign performance and improve ROI through continuous optimization.
• Create engaging marketing content including blogs, banners, email campaigns, brochures, and promotional materials.
• Manage company websites and update content regularly.
• Improve website traffic through SEO and content marketing strategies.
• Execute email marketing campaigns and maintain subscriber databases.
• Track website performance using Google Analytics, Google Search Console, and Tag Manager.
• Generate weekly and monthly marketing performance reports.
• Conduct competitor analysis and identify new marketing opportunities.
• Coordinate with designers, developers, and content writers for campaign execution.
• Support branding activities, webinars, conferences, and promotional events.
• Stay updated with the latest digital marketing trends, AI tools, and platform updates.

Required Skills

• Strong understanding of SEO (On\-page, Off\-page, Technical SEO)
• Google Ads and Meta Ads management
• Social Media Marketing
• Content Marketing and Copywriting
• Email Marketing
• Google Analytics 4 (GA4\)
• Google Search Console
• Google Tag Manager (GTM)
• WordPress or CMS management
• Canva, Adobe Photoshop, or similar design tools
• Basic HTML/CSS knowledge is an added advantage
• Excellent written and verbal communication skills
• Strong analytical and problem\-solving abilities

Preferred Qualifications

• Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
• Digital Marketing certification from Google, HubSpot, Meta, or similar platforms is preferred.

Pay: ₹17,000\.00 \- ₹20,000\.00 per month

Benefits

• Flexible schedule
• Provident Fund

Work Location: In person