Digital Marketing Executive

Key Responsibilities

1\. Website \& SEO Management with Senior’s help. **Own and continuously optimize the company website (content, structure, UX, performance).** Improve organic rankings through on\-page and off\-page SEO strategies. **Conduct keyword research aligned to MEP, HVAC, electrical, plumbing, and fire safety consulting services.** Monitor website analytics and recommend improvements to increase traffic and conversion rates.

2\. Social Media Growth \& Positioning **Strategically manage LinkedIn, Instagram, and other relevant platforms.** Increase follower base, engagement, and brand authority. **Create technical yet engaging content tailored to architects, builders, developers, and industry stakeholders.** Build thought leadership positioning for leadership team members.

3\. Paid Campaigns \& Lead Generation with Senior’s help. **Plan, execute, and optimize Google Ads, LinkedIn Ads, and Meta campaigns.** Drive measurable lead generation campaigns targeting B2B segments. **Monitor ROI, CPL (Cost per Lead), and campaign effectiveness.** Generate performance reports with insights and action plans.

4\. Content Development \& Technical Communication **Create compelling content including: o Blogs o Case studies o Project highlights o Service pages o Corporate presentations o Email campaigns** Collaborate with engineering teams to translate technical concepts into clear, persuasive messaging. **Support proposal and RFP marketing documentation.**

• *5\.Required Skills \& Competencies** Strong expertise in SEO, SEM, Google Ads, LinkedIn Campaign Manager, and Meta Ads. **Strong B2B marketing understanding (preferably engineering/consulting domain).** Excellent content writing and editing skills with technical clarity. **Ability to plan, execute, and deliver results.** Strong ownership mindset and accountability.

6\.Preferred Industry Background Experience in: **Engineering consulting** Architecture / Construction **MEP / HVAC domain** Infrastructure consulting **B2B technical services**

• *7\. Qualifications** Bachelor’s degree in Marketing, Mass Communication, Business Administration, Engineering, or related field. **3\-5 years of hands\-on digital marketing experience, preferably in B2B or technical consulting sectors.**

Pay: ₹40,000\.00 \- ₹60,000\.00 per month

Work Location: In person