Digital Marketing Executive

• *Job Title:** Digital Marketing Executive

• *Location:** Salem, Tamilnadu (Work from office)
• *Job Type:** Full\-Time
• *Experience:** Fresher (0–1 Year)

• *About Us**

We are a growing LIMS (Laboratory Information Management System) software company helping laboratories, diagnostic centers, research organizations, and healthcare institutions streamline their operations through technology. We are looking for a motivated Digital Marketing Fresher who is eager to learn, execute marketing campaigns, and contribute to our business growth.

• *Job Summary**

As a Digital Marketing Executive, you will support our marketing and lead generation efforts across digital channels. This role is ideal for recent graduates who are interested in B2B software marketing, content creation, SEO, social media, email marketing, and campaign analytics.

• *Responsibilities**

• Assist in planning and executing digital marketing campaigns.
• Create and publish content for social media, blogs, and website updates.
• Support SEO activities including keyword research, on\-page optimization, and backlink outreach.
• Manage company profiles on LinkedIn and other relevant platforms.
• Assist with email marketing campaigns and newsletter creation.
• Generate and qualify leads through digital channels.
• Monitor website traffic and campaign performance using analytics tools.
• Conduct competitor and market research.
• Coordinate with the sales team to support lead generation initiatives.
• Maintain marketing databases and CRM records.
• Prepare weekly and monthly marketing performance reports.

• *Required Skills**

• Basic understanding of digital marketing concepts.
• Familiarity with social media platforms, especially LinkedIn.
• Good written and verbal English communication skills.
• Basic knowledge of SEO and content marketing.
• Strong willingness to learn and adapt.
• Good analytical and organizational skills.
• Proficiency in MS Office/Google Workspace.

• *Preferred Skills (Nice to Have)**

• Knowledge of Canva, WordPress, Google Analytics, or SEO tools.
• Experience managing social media pages or personal projects.
• Understanding of healthcare, laboratory, biotechnology, or SaaS industries.
• Digital marketing certification from Google, HubSpot, or similar platforms.

• *What You'll Learn**

• B2B SaaS marketing strategies.
• Lead generation and demand generation techniques.
• SEO, content marketing, and email automation.
• Marketing analytics and campaign optimization.
• Healthcare and laboratory software industry marketing.

Application Question(s)

• This is a work\-from\-office position. Are you willing to relocate to Salem, Tamil Nadu?
• The interview will be conducted only in person. Are you willing to come to our office for the interview?
• What is your current CTC?
• What is your expected CTC?
• How soon can you join?

Work Location: In person