Digital Marketing Executive – Google Ads & Meta Ads

Hiring: Digital Marketing Executive – Google Ads \& Meta Ads

• *Location:** Mohali
• *Experience:** 3–8 Years
• *Employment Type:** Full\-Time
• *Work Mode:** Work From Office

Job Description

We are looking for a skilled and result\-oriented **Digital Marketing Executive** with hands\-on experience in **Google Ads and Meta Ads (Facebook \& Instagram Ads)**. The ideal candidate should have strong knowledge of performance marketing, paid campaign management, lead generation, and campaign optimization.

Key Responsibilities

• Plan, create, manage, and optimize Google Ads campaigns.
• Run and manage Meta Ads campaigns across Facebook and Instagram.
• Conduct keyword research, audience targeting, and competitor analysis.
• Monitor campaign performance and optimize ad spend for better results.
• Set up and track conversions using Google Analytics 4 (GA4\) and Google Tag Manager (GTM).
• Analyze campaign metrics and improve CTR, CPC, CPL, CPA, conversion rates, and ROAS.
• Conduct A/B testing for ad copies, creatives, and audience segments.
• Manage campaign budgets and prepare performance reports.
• Identify opportunities to improve lead quality and reduce acquisition costs.

Required Skills

• 3–8 years of experience in Digital Marketing / Performance Marketing.
• **Strong hands\-on experience with Google Ads and Meta Ads is mandatory.**
• Knowledge of Google Analytics 4 (GA4\) and Google Tag Manager (GTM).
• Experience in paid campaign management, lead generation, and conversion tracking.
• Understanding of CPC, CTR, CPM, CPL, CPA, ROI, and ROAS.
• Strong analytical, problem\-solving, and reporting skills.
• Ability to manage budgets and optimize campaigns based on performance.

• *Interested candidates can apply with their updated CV .**

Pay: ₹40,000\.00 \- ₹70,000\.00 per month

Work Location: In person