Digital Marketing Executive

• *About Grow4Ed**

Grow4Ed is a fast\-growing EdTech company helping learners build global careers through premium training programs and expert\-led guidance. We are looking for a results\-driven Digital Marketing Executive who can support our branding, lead generation, and student engagement campaigns.

• *Key Responsibilities**

• Plan and execute digital marketing campaigns for our education programs (Google, Meta, LinkedIn).
• Manage Grow4Ed social media pages – content scheduling, engagement, and community building.
• Run paid ads and optimize for lead generation \& conversions.
• Create marketing content (posts, reels ideas, ad copy, landing page text).
• Coordinate with sales \& academic teams to align marketing messages.
• Monitor KPIs: Leads, CPL, CTR, Conversion Rate, and ROI.
• Work on basic SEO to improve website visibility.
• Manage email marketing campaigns for student nurturing.
• Prepare weekly and monthly performance reports.
• Creating Videos \& Images to run the Campaigns

• *Required Skills**

• 1–2 years of hands\-on digital marketing experience.
• Strong understanding of lead generation for EdTech/Training industries (preferred).
• Experience with Google Ads, Meta Ads Manager, and analytics tools.
• Good knowledge of SEO basics \& keyword research.
• Ability to create engaging content (basic design skills in Canva is a plus).
• Strong communication and analytical skills.

• *Qualifications**

• Bachelor’s degree in Marketing, Business, Communications, or similar field.
• Digital marketing certifications (Google, Meta Blueprint, HubSpot) are an advantage.

• *What Grow4Ed Offers**

• Competitive salary \+ incentives based on performance.
• Opportunity to work in one of the fastest\-growing EdTech environments.
• Training, upskilling, and career growth support.
• Friendly, collaborative, and learning\-focused work culture.

Job Type: Full\-time

Pay: Up to ₹25,000\.00 per month

Work Location: In person