Digital Marketing Executive

• *Digital Marketing Executive**

Company: Indo Vacuum Technologies Pvt. Ltd.

Location: \[Belgaum, Karnataka – on\-site]

Employment type: Full\-time

Experience: 2–4 years

Openings: 1

Reports to: Senior Management

• *About Indo Vacuum Technologies**

Indo Vacuum Technologies Pvt. Ltd. is one of India’s leading manufacturers and exporters of vacuum pumps and vacuum systems.

Our headquarters and manufacturing plant are in Belgaum, Karnataka, with branch offices in major cities across India.

Our vision is to become a global leader in vacuum technology through continuous innovation and excellent service.

• *About the role**

We’re building our digital marketing function with the support of an external agency, and we’re looking for a Digital Marketing Executive to be the company’s in\-house owner of all things digital.

You’ll be the link between the agency and every department in the company: gathering the information, content and approvals the agency needs, qualifying the leads that come in, and making sure they reach the right regional sales manager. You’ll also set up and manage our presence on B2B marketplaces like IndiaMART and TradeIndia.

This role suits someone organised and proactive, who enjoys working with people across teams and is curious about how industrial products work.

• *Key responsibilities**

Cross\-department and agency coordination

• Act as the company’s single point of contact for our digital marketing agency
• Coordinate with production, design/engineering, quality, sales, service, accounts and management to collect the information, photos, specifications and approvals the agency needs
• Brief the agency on products, campaigns and priorities, and review their work for technical accuracy before it goes live
• Route all posts, brochures, website changes, campaigns and budgets to senior management for approval, and follow up so content goes live on time
• Track agency deliverables and timelines, and report progress to management

Lead management

• Track all enquiries from the website, social media, B2B marketplaces, email and phone
• Qualify leads based on requirement, application, location and buying intent
• Route qualified leads to the right regional sales manager promptly \[within X hours]
• Follow up with sales teams on lead status and maintain an up\-to\-date lead tracker
• Share monthly lead reports covering source, volume, quality and conversion

B2B marketplaces (IndiaMART, TradeIndia and similar)

• Set up and manage company profiles and product listings on B2B marketplaces
• Keep listings current with accurate specifications, photos and pricing guidance
• Respond to marketplace enquiries and buy leads in a timely manner
• Evaluate which platforms bring the best leads and recommend where to invest

Content and knowledge base

• Build and maintain an internal knowledge base of product details, applications, specifications, case studies and brand assets
• Collect photos, videos and customer stories from the plant and sales teams
• Write scripts for product videos, explainer videos and social media reels
• Draft or review content for brochures, social posts, blogs, emailers and newsletters

Website management

• Keep the company website updated with products, news, certifications and events
• Coordinate website changes with the agency or developer
• Monitor website enquiry forms and basic performance

Marketing and sales support

• Prepare presentations, product sheets and sales collateral
• Support exhibitions, trade shows and customer events with materials and coordination

• *Requirements**

• Graduate in Marketing, Mass Communication, BBA or a related field; MBA in Marketing is a plus
• 2–4 years of experience in digital marketing, preferably in a B2B or industrial company
• Hands\-on experience managing or coordinating with a digital marketing agency
• Strong written and spoken English
• Confident coordinating with people across departments and following up until work is done
• Comfortable working closely with senior management, presenting work and following up on approvals
• Comfortable with social media, basic website editing and MS Office / Google Workspace
• Willingness to learn about technical and industrial products

• *Preferred**

• Experience setting up and managing listings on IndiaMART, TradeIndia or other B2B marketplaces
• Familiarity with Canva, WordPress, Google Analytics or a CRM
• Some experience writing video scripts

• *What we offer**

• Direct exposure to senior management and the chance to build a marketing function from the ground up
• Product training at our Belgaum manufacturing plant

Pay: ₹15,000\.00 \- ₹30,000\.00 per month

Benefits

• Commuter assistance
• Leave encashment
• Paid time off
• Provident Fund

Work Location: In person