Digital Marketing Executive

Kankatala has been making and retailing handloom sarees since 1943\. We run retail stores

across Andhra Pradesh, Telangana, Karnataka and Delhi, and ship online to 20\+ countries.

Strategy and media planning sit with our agencies. This role owns execution — getting

approved content out on time across every channel, coordinating the people who make it,

and keeping an accurate record of what went out and how it performed.

What you'll do

• *Content and publishing**

• Publish to Instagram, Facebook, YouTube and Pinterest against the approved monthly calendar
• Coordinate with content writers, designers, photographers and video editors socreatives land before the publish date
• Keep the asset library and publishing records organised and searchable

Website and community

• Work with the e\-commerce team so homepage banners, campaign collections and new\-arrival pages go live alongside each launch
• Reply to comments and DMs across channels; pass sales enquiries to the WhatsApp or store team the same day

Shoots and product readiness

• Coordinate campaign and YouTube shoots: schedules, product pull, model and stylist logistics, collecting final files
• Confirm stock availability with merchandising and the branches before any product is featured

Stores and local presence

• Manage Google Business Profiles for every store: posts, photos, timings, and replies to reviews
• Cover store events, exhibitions and festive launches on the ground — stories, reels, photographs, live posts

Campaigns and outreach

• Send email and WhatsApp campaigns on the approved tools, after manager sign\-off
• Run influencer and blogger collaborations end to end: briefing, product dispatch, follow\-up, deliverable tracking

Reporting

• Maintain a running log of posts, campaigns and collaborations
• Weekly performance report; monthly summary of reach, engagement and influencer output
• Read the agency's reports and flag anything that doesn't add up

What we're looking for

• Graduate with experience in digital marketing or social media, in\-house or agency
• Has personally run brand handles
• Comfortable in Google Sheets: trackers, basic pivots, clean reporting
• Can read Meta and Google Ads reports and ask sensible questions
• Shoots and edits usable phone content: reels, stories, store coverage
• English and Telugu; Hindi is useful
• Willing to travel to stores and exhibitions

Good to have

• Experience with a retail, fashion, jewellery or apparel brand
• A CRM tool, or WhatsApp Business and email campaign platforms
• Basic editing in Canva, CapCut or Premiere Rush
• Familiarity with Shopify

Pay: ₹15,000\.00 \- ₹22,000\.00 per month

Benefits

• Provident Fund

Work Location: In person