Digital Marketing Executive

• *Digital Marketing Executive**

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• *Experience:** 6 Months – 2 Years

• *Location:** Bhayandar West, Mumbai

• *Employment Type:** Full\-Time (10 AM \- 7 PM, Saturday Half\-Day)
• *About the Company**
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We provide SaaS solutions for billing and accounting, service management, e\-commerce, and CRM. We are looking for a creative and results\-driven digital marketing executive to strengthen our online presence and generate quality leads.

• *Key Responsibilities**
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• Implement SEO strategies, keyword research, and website optimisation.
• Plan, execute, and optimise Google Ads and Meta Ads campaigns.
• Manage social media platforms, content calendars, and regular postings.
• Track website traffic, campaign performance, and conversions using Google Analytics 4 and Google Search Console.
• Create engaging social media content, ad copies, and promotional materials.
• Monitor campaign KPIs and optimise marketing activities.
• Support content marketing, email campaigns, and lead generation initiatives.
• *Required Skills \& Qualifications**
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• 6 months to 2 years of hands\-on experience in digital marketing.
• Knowledge of SEO, keyword research, and website optimisation.
• Practical exposure to Google Ads and Meta Ads.
• Familiarity with Google Analytics 4 and Google Search Console.
• Experience in social media management and content posting.
• Knowledge of Canva, Google Keyword Planner, SEMrush, or Ahrefs is an advantage.
• Strong analytical, communication, and organisational skills.
• *Preferred Candidate Profile**
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• Practical experience in SEO and performance marketing.
• Creative, proactive, and data\-driven approach.
• Experience in B2B or SaaS product marketing is an added advantage.
• *Key Performance Indicators (KPIs)**
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• Organic website traffic and keyword rankings.
• Social media engagement and consistency.
• Advertising performance and cost per lead.
• Lead generation and conversion rates.