Digital Marketing Executive - Men's Health

Digital Marketing Executive – Men's Wellness \& Content Creation

• *Job Type:** Full\-time
• *Salary:** ₹20,000–₹30,000 per month

Job Summary

We are looking for a creative and detail\-oriented Digital Marketing Executive to support our social media and digital marketing activities in the men's wellness and healthcare sector.

The candidate will work closely with the Social Media Strategist to execute content plans, create engaging social media creatives, edit videos, shoot content, and manage day\-to\-day publishing across digital platforms.

Key Responsibilities

• **Social Media Management:** Publish content on Instagram, Facebook, LinkedIn, and other relevant platforms according to the content calendar.
• **Video Editing:** Edit short\-form videos, reels, interviews, and educational content using Canva, CapCut, Adobe Premiere Pro, or similar tools.
• **Creative Design:** Create engaging social media posts, carousels, stories, thumbnails, and promotional creatives.
• **Content Shoots:** Shoot and coordinate video content featuring doctors, healthcare professionals, and wellness\-related topics.
• **Captions and Hashtags:** Write engaging captions and use relevant hashtags to improve content reach and discoverability.
• **Content Creation:** Develop engaging digital content around men's wellness, preventive healthcare, healthy lifestyles, and general health awareness.
• **Content Calendar Execution:** Coordinate with the Social Media Strategist to ensure timely publishing and consistency across platforms.
• **Trend Research:** Identify relevant social media trends, formats, and creative ideas suitable for healthcare communication.
• **Performance Tracking:** Monitor basic social media metrics, including reach, engagement, video views, and follower growth.

Requirements

• Bachelor's degree in Digital Marketing, Mass Communication, Media, or a related field is preferred.
• Practical experience in social media management, video editing, and graphic design.
• Proficiency in Canva and video editing software.
• Understanding of Instagram Reels, social media trends, hashtags, and platform\-specific content formats.
• Basic photography and videography skills.
• Strong creative and visual storytelling abilities.
• Good communication, organisational, and time\-management skills.
• Ability to manage multiple deliverables and meet deadlines.

Preferred Qualifications

• Experience working with healthcare, wellness, hospital, or professional brands.
• A portfolio showcasing social media creatives, reels, and previous content shoots.
• Ability to communicate health\-related information in a simple, engaging, and audience\-friendly manner.
• Familiarity with social media scheduling tools and analytics.

Reporting Structure

The Digital Marketing Executive will report directly to the Social Media Strategist and will be responsible for the day\-to\-day execution of the approved social media and content strategy.

Pay: ₹20,000\.00 \- ₹30,000\.00 per month

Benefits

• Paid sick time
• Paid time off

Work Location: In person