Digital Marketing Executive

• *About NS Ventures**

NS Ventures is looking for a skilled and result\-oriented Digital Marketing Executive to join our growing team. We are seeking a professional with hands\-on experience in Performance Marketing, Search Engine Optimization (SEO), Paid Advertising, and Lead Generation.

The ideal candidate should be comfortable managing Google Ads and Meta Ads campaigns, implementing SEO strategies, analyzing marketing performance, and optimizing digital channels to generate quality leads and improve online visibility.

• *Key Responsibilities**

1\. Performance Marketing \& Paid Advertising

• Plan, execute, and manage paid advertising campaigns across Google Ads and Meta Ads (Facebook and Instagram).
• Develop and implement performance marketing strategies to generate quality leads and improve customer acquisition.
• Manage campaign budgets, bidding strategies, audience targeting, and retargeting activities.
• Optimize ad campaigns, creatives, headlines, and landing pages to improve conversion rates and reduce cost per lead (CPL).
• Monitor campaign performance using key metrics such as CTR, CPC, CPL, CPA, conversion rate, and ROAS.
• Conduct A/B testing of ad creatives, audiences, placements, and campaign strategies.
• Implement and monitor conversion tracking using Google Analytics 4 (GA4\), Google Tag Manager (GTM), and Meta Pixel.
• Analyze lead quality and campaign data to identify opportunities for performance improvement.
• Prepare regular advertising performance reports and recommend optimization strategies.

2\. Search Engine Optimization (SEO)

• Conduct keyword research, search intent analysis, and competitor research.
• Implement On\-Page SEO, Off\-Page SEO, and Technical SEO strategies.
• Optimize website content, meta titles, meta descriptions, headings, URLs, and internal linking.
• Perform technical SEO audits to identify issues related to website indexing, crawlability, site speed, and Core Web Vitals.
• Work on backlink building and link acquisition strategies to improve website authority.
• Monitor keyword rankings, organic traffic, and website search performance.
• Use Google Search Console, GA4, and SEO tools to analyze website performance and identify improvement opportunities.
• Coordinate with content and development teams to implement SEO recommendations.

3\. Analytics, Reporting \& Coordination

• Monitor and analyze paid and organic marketing performance.
• Evaluate campaign results and website traffic to identify areas for improvement.
• Prepare periodic reports covering lead generation, advertising performance, organic traffic, and SEO progress.
• Collaborate with designers, content writers, and developers to execute marketing campaigns.
• Stay informed about Google Ads updates, Meta advertising features, SEO trends, and search engine algorithm changes.

• *Required Skills \& Qualifications**

• Minimum 3 years of hands\-on experience in Digital Marketing, Performance Marketing, and SEO.
• Practical experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of paid advertising, lead generation, conversion optimization, and campaign management.
• Knowledge of audience segmentation, retargeting, budget allocation, and bidding strategies.
• Working knowledge of Google Analytics 4 (GA4\), Google Tag Manager (GTM), Meta Pixel, and Google Search Console.
• Practical understanding of On\-Page SEO, Off\-Page SEO, and Technical SEO.
• Experience with keyword research, website audits, indexing, crawlability, Core Web Vitals, and backlink strategies.
• Ability to interpret campaign data and make data\-driven marketing decisions.
• Proficiency in Excel or Google Sheets for marketing reports and performance analysis.
• Good communication, analytical, and problem\-solving skills.
• Ability to manage multiple marketing activities and meet deadlines.

Pay: ₹20,000\.00 \- ₹45,000\.00 per month

Benefits

• Flexible schedule
• Paid sick time
• Paid time off

Application Question(s)

• Have you independently managed Google Ads and Meta Ads campaigns for lead generation?
• Are you experienced in GA4, Google Tag Manager, Google Search Console, and conversion tracking?
• Do you have practical experience in On\-Page, Off\-Page, and Technical SEO?
• What are your current monthly salary?
• What are your expected monthly salary?

Experience

• Digital marketing: 3 years (Required)

Language

• English (Required)

Location

• Mohali, Punjab (Required)

Work Location: In person