Digital Marketing Executive

Key Responsibilities1\. Student Training \& Mentorship

• Train students in digital marketing concepts with practical, real\-world examples.
• Conduct hands\-on training sessions on SEO, Meta Ads, keyword research, and campaign management.
• Teach students how to create, launch, monitor, and optimize digital marketing campaigns.
• Prepare training materials, assignments, live projects, and practical exercises.
• Evaluate student performance and provide feedback.
• Help students build portfolios and prepare for digital marketing job interviews.

2\. Search Engine Optimization (SEO)

• Perform keyword research and competitor analysis.
• Implement on\-page, off\-page, and technical SEO strategies.
• Optimize website content, landing pages, product pages, and blogs.
• Work with tools such as Google Search Console, Google Analytics 4, and keyword research tools.
• Monitor keyword rankings, organic traffic, and website performance.
• Develop strategies to improve organic visibility and conversions.

3\. Meta Ads \& Performance Marketing

• Plan, create, and manage Facebook and Instagram advertising campaigns.
• Set up campaigns for brand awareness, traffic, lead generation, and sales.
• Manage Meta Pixel, Conversions API, and conversion tracking in coordination with technical teams.
• Test creatives, ad copy, audiences, and campaign strategies.
• Monitor and optimize ROAS, CPA, CTR, CPC, and conversion rates.
• Manage advertising budgets and identify opportunities to scale profitable campaigns.

4\. D2C Brand Growth

• Develop digital marketing strategies to increase website traffic and online sales.
• Understand the customer journey, target audience, and product positioning.
• Collaborate with creative teams to develop ad creatives, videos, and product promotions.
• Optimize product landing pages and conversion funnels.
• Analyze campaign performance and prepare regular reports.
• Support customer acquisition, retargeting, and customer retention initiatives.

Pay: ₹20,000\.00 \- ₹35,000\.00 per month

Work Location: In person