Digital Marketing Executive- Part Time

• *About BYITC**

British Youth International College (BYITC) is a UK\-based institution committed to providing premium education to children worldwide, aged 4–14 years. We are currently hiring a motivated and creative **Digital Marketing Executive** to strengthen our online presence and drive digital growth.

• *Key Responsibilities**

• Manage and grow BYITC's social media presence across LinkedIn, Instagram, Facebook and other platforms.
• Plan, execute and optimise paid advertising campaigns using **Google Ads and Meta Ads Manager**.
• Implement SEO strategies, including keyword research, website optimisation and content optimisation.
• Create engaging content, reels, blogs, creatives and marketing campaigns using **Canva and AI tools**.
• Manage website updates and improve online visibility.
• Track and analyse campaign performance using **Google Analytics 4 (GA4\), Google Search Console and Looker Studio**.
• Use email marketing and automation tools such as **Mailchimp, HubSpot and Brevo**.
• Leverage AI tools like **ChatGPT, Gemini and Canva AI** for content creation and marketing strategies.
• Monitor digital marketing trends and implement new strategies to improve engagement, traffic and conversions.

• *Requirements \& Skills**

• Proven experience in Digital Marketing or a similar role.
• Strong knowledge of SEO, SEM, PPC, social media marketing and paid advertising.
• Hands\-on experience with Google Ads, Meta Ads and Google Analytics 4\.
• Knowledge of Canva, WordPress, email marketing and AI\-powered marketing tools.
• Excellent content writing, communication and creative skills.
• Ability to analyse campaign performance and generate reports.
• Knowledge of lead generation, audience targeting and conversion optimisation.
• Bachelor's degree in Marketing, Digital Marketing or a relevant field (preferred).

• *Role:** Digital Marketing Executive
• *Job Type:** Full\-time
• *Work Mode:** Remote

Pay: ₹180,000\.00 \- ₹240,000\.00 per year

Experience

• Digital marketing: 2 years (Preferred)

Work Location: Remote