Digital Marketing Executive

We are looking for a talented and versatile Digital Marketing Executive who can strengthen our online presence, manage our website, and create engaging visual content.

• *Key Responsibilities**

• *1\. Digital Marketing**

• Plan and execute digital marketing campaigns across platforms (Google, Facebook, Instagram, YouTube, etc.)
• Manage SEO/SEM strategies to improve website visibility and traffic
• Handle social media accounts, including content planning, posting, and engagement
• Track, analyze, and report on campaign performance using tools like Google Analytics
• Develop strategies for lead generation, student enrollment, and brand awareness

• *2\. Website Development \& Management**

• Design, develop, and maintain the institution’s website
• Ensure website performance, responsiveness, and user experience are optimized
• Update website content regularly (courses, events, announcements, etc.)
• Implement basic UI/UX improvements and troubleshoot technical issues
• Work with CMS platforms (WordPress or similar)

• *3\. Creative Content Development (Video \& Poster Editing)**

• Create engaging promotional videos, reels, and educational content
• Design posters, banners, brochures, and social media creatives
• Edit videos using tools like Adobe Premiere Pro, After Effects, or similar
• Ensure consistent branding across all digital and visual materials
• Collaborate with academic and marketing teams for campaign creatives

• *Required Skills \& Qualifications**

• Bachelor’s degree in Marketing, Communications, IT, or related field
• Proven experience in digital marketing and website management
• Strong knowledge of SEO, SEM, social media marketing, and analytics tools
• Proficiency in website development tools (HTML, CSS, WordPress, etc.)
• Experience with design tools such as Adobe Photoshop, Illustrator, Canva
• Video editing skills using tools like Premiere Pro, Final Cut Pro, or equivalent
• Strong creativity, attention to detail, and communication skills

• *Preferred Qualifications**

• Experience working in the education sector
• Knowledge of basic graphic design principles and branding
• Familiarity with email marketing tools and CRM systems

Pay: ₹30,000\.00 \- ₹33,863\.51 per month

Ability to commute/relocate

• Marathahalli, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Education

• Bachelor's (Required)

Experience

• Digital marketing: 1 year (Required)

Work Location: In person