Digital Marketing Executive - Performance Marketing and SEO

Job Type: Full\-time

Work Location: Chennai \- In person

**Key Responsibilities**

• Proven experience in managing performance marketing campaigns is a must.
• Perform keyword research using tools like SEMrush, Ahrefs, and Google Search Console.
• Optimize on\-page SEO (meta tags, headings, internal linking, content)
• Conduct technical SEO audits and fix issues (crawl errors, site speed, indexing)
• Build and execute link\-building strategies.
• Track organic traffic and rankings.
• Hands\-on expertise in **Meta Ads** and **Google Ads** is required.
• You will be evaluated during the interview using a live ad account.
• Plan, execute, and optimize paid campaigns across platforms such as

Google Ads, Meta Ads Manager, and LinkedIn Ads.

• Manage budgets, bids, and campaign structures to maximize ROI
• Monitor KPIs like CPC, CPA, ROAS, CTR, and conversion rates
• Conduct A/B testing for ads, creatives, and landing pages
• Generate performance reports and actionable insights
• **Apply only if you are currently based in Chennai**

• *Analytics \& Reporting**

• Use Google Analytics and dashboards to track campaign and website performance
• Analyze user behavior and funnel performance
• Provide weekly/monthly reports with insights and recommendations

• *Collaboration**

• Work closely with content, design, and development teams
• Align paid and organic strategies for maximum visibility and conversions

• *Required Skills \& Qualifications**

• 1–3 years of experience in performance marketing and SEO
• Hands\-on experience with paid media platforms and SEO tools
• Strong analytical and problem\-solving skills
• Understanding of conversion tracking, pixels, and attribution models
• Basic knowledge of HTML, CMS platforms (like WordPress), and landing page optimization

• *Skills \& Capabilities**

• Strong team leadership and project management capabilities — you're someone who gets things done and helps others do the same.
• Drive SEO and SEM strategies to support organic and paid lead generation.
• Execute strategies for email marketing, automation, and customer lifecycle management.
• Creative thinker with an eye for detail — you know what a good hook, visual, or campaign looks like.
• Highly organized with the ability to manage multiple projects, clients, and teams simultaneously.

• *Tools Knowledge**

• *Expert in:** Meta Business Suite, Google Analytics (GA4\), Trello/Asana/Notion, and Canva/Figma , SEMRush, Ahrefs, Hotjar, or Data Studio, Mailchimp, HubSpot, or ActiveCampaign.

• *AI\-fluent**: You use tools like ChatGPT, Copy.ai, Midjourney to accelerate content and idea generation.

Bonus if you’ve worked with influencer or UGC campaigns.

• *What You’ll Get**

• Leadership role with direct access to U.S.\-based clients and brands.
• Competitive salary with performance\-based growth.
• Creative freedom, cross\-functional collaboration, and team\-building opportunities.
• Career path toward Head of Strategy / Creative Director roles.
• A supportive, growth\-oriented, and performance\-driven work culture.

• *Contact**

\+91 7418258777

Benefits

• Provident Fund

Work Location: In person