Digital Marketing Executive – Printing & Packaging Industry

• *Department:** Marketing
• *Location:** Jaipur, Rajasthan
• *Reporting To:** Sales \& Marketing Head / Management
• *Experience:** 2–5 Years
• *Employment Type:** Full\-Time

Job Summary

We are looking for a creative and result\-oriented **Digital Marketing Executive** to strengthen our online presence and generate business opportunities for our **Printing \& Packaging Manufacturing Company**. The candidate will be responsible for managing digital platforms, creating industry\-focused content, generating leads, and promoting the company’s products, capabilities, and brand.

Key Responsibilities

• *1\. Social Media Management**

• Manage company profiles on LinkedIn, Instagram, Facebook and other relevant platforms.
• Plan and maintain a monthly social media content calendar.
• Create and publish posts, reels, videos, product highlights and company updates.
• Promote manufacturing capabilities, products, achievements, certifications, exhibitions and company events.
• Monitor engagement, comments, messages and audience interactions.

• *2\. Content Creation \& Branding**

• Develop engaging content related to **Printing, Packaging, Corrugated Packaging, Mono Cartons and other company products/services**.
• Coordinate with the design team for creatives, brochures, videos and promotional materials.
• Ensure all digital content follows company branding guidelines.
• Develop case studies, product presentations and customer\-focused content.

• *3\. Website Management \& SEO**

• Manage and regularly update website content, products and company information.
• Improve website visibility through **SEO activities and keyword optimization**.
• Conduct basic keyword research related to the printing and packaging industry.
• Monitor website traffic, enquiries and conversion performance.
• Coordinate with external agencies/developers whenever required.

• *4\. Lead Generation**

• Generate B2B leads through LinkedIn, Google, social media and other digital channels.
• Plan and execute digital campaigns for targeted industries and customers.
• Manage and track enquiries received through digital platforms.
• Coordinate with the sales team for lead follow\-up and conversion tracking.

• *5\. Digital Advertising**

• Plan and manage **Google Ads, LinkedIn Ads, Meta Ads** and other relevant campaigns.
• Monitor campaign performance, budget and ROI.
• Test different audiences, creatives and campaign strategies to improve results.
• Prepare regular campaign performance reports.

• *6\. Analytics \& Reporting**

• Track social media, website and campaign performance.
• Prepare weekly/monthly digital marketing reports.
• Monitor key metrics such as reach, engagement, website traffic, leads, CPL and conversions.
• Identify trends and recommend improvements based on data.

• *7\. Industry \& Competitor Research**

• Monitor competitors' digital presence and marketing activities.
• Research packaging and printing industry trends.
• Identify new digital marketing opportunities and relevant platforms.
• Stay updated with social media algorithms, SEO practices and digital marketing trends.

Required Skills

• Strong knowledge of **Digital Marketing, Social Media Marketing, SEO and Lead Generation**.
• Hands\-on experience with **LinkedIn, Instagram, Facebook and Google Ads**.
• Basic knowledge of **Google Analytics, Google Search Console and Meta Business Suite**.
• Good content writing and communication skills.
• Basic understanding of Canva/Photoshop or similar design tools will be an advantage.
• Strong analytical and reporting skills.
• Good knowledge of MS Excel and PowerPoint.
• Ability to understand B2B marketing and industrial products.

Preferred Industry Experience

Candidates with experience in **Printing, Packaging, Manufacturing, FMCG, Paper, Corrugated, Mono Carton or related B2B industries** will be preferred.

Key Performance Indicators (KPIs)

• Qualified leads generated through digital channels
• Website traffic and organic growth
• Social media reach and engagement
• Growth in LinkedIn/company followers
• Digital campaign performance and ROI
• Cost per lead
• Website enquiries/conversions
• Content publishing consistency
• Brand visibility and online presence

Qualifications

• *Bachelor’s/Master’s Degree in Marketing, Digital Marketing, Mass Communication, Business Administration or a related field.**

• *Experience:** 2–5 years in Digital Marketing, preferably in a B2B/manufacturing environment.

Pay: ₹20,000\.00 \- ₹40,000\.00 per month

Benefits

• Cell phone reimbursement
• Paid time off
• Provident Fund

Work Location: In person