Digital Marketing Executive ( Real Estate)

• *Job Description: Digital Marketing Executive (Real Estate)**

• *Job Title:** Digital Marketing Executive

• *Industry:** Real Estate

• *Location:** Kolkata (100% On\-Site)

• *Position Type:** Full\-Time / On\-Site Engagement for Freelancers

• *Salary:** ₹25,000 – ₹30,000 per month

• *Role Overview**

We are looking for a performance\-driven Digital Marketing Executive based in Kolkata to plan, execute, and scale end\-to\-end digital marketing initiatives for our real estate projects. The primary objective of this position is high\-intent **lead generation** through paid advertising channels, combined with consistent brand building across social media and search platforms.

Freelancers with verified real estate marketing experience who are ready to transition into a full\-time, on\-site role are welcome to apply.

• *Key Responsibilities1\. Paid Advertising \& Lead Generation**

• Design, launch, and manage targeted performance marketing campaigns on **Meta Ads Manager (Facebook \& Instagram)** and **Google Ads (Search, Display, \& YouTube)** to generate qualified buyer/investor leads.
• Optimize ad sets, bidding strategies, target demographics, and landing pages to reduce Cost Per Lead (CPL) while improving lead conversion quality.
• Set up retargeting and remarketing funnels to nurture warm prospects.

• *2\. Social Media \& Content Marketing**

• Manage all official social media handles (Facebook, Instagram, LinkedIn, YouTube).
• Develop monthly content calendars, including property walkthroughs, project updates, reel concepts, customer testimonials, and creative promotional posts.
• Draft high\-converting ad copy, brochures, WhatsApp campaign text, and email newsletters.

• *3\. SEO \& Local Search Optimization**

• Manage and regularly update Google Business Profiles (GMB) for various real estate sites/projects to capture local search traffic.
• Conduct basic keyword research and on\-page optimization for project landing pages and website listings.

• *4\. Campaign Analytics \& Sales Coordination**

• Track and report key metrics daily and weekly, including Impressions, CPL, ROAS, click\-through rates, and lead status.
• Coordinate with the internal sales team to ensure smooth lead delivery, funnel tracking, and quick response times.

• *Candidate Requirements \& Qualifications**

• **Industry Experience:** Direct experience in digital marketing for the **Real Estate sector** is strictly required (agency or real estate firm background).
• **Location:** Must be residing in Kolkata and available to work **100% on\-site**.
• **Freelancer Eligibility:** Freelancers are welcome to apply, provided they have past real estate campaign results and are willing to commit to an on\-site, full\-time work setup.
• **Core Skills:**
• Hands\-on mastery of Meta Ads Manager, Google Ads, and custom audiences.
• Strong understanding of organic social media management and community growth.
• Basic knowledge of graphic/video editing tools (Canva, CapCut, Adobe Creative Suite).
• Familiarity with real estate lead management workflows and CRM tools.

Remuneration \& Working Conditions

• **Monthly Pay:** ₹25,000 to ₹30,000 per month (commensurate with real estate lead gen experience and campaign portfolio).

Pay: ₹20,000\.00 \- ₹30,000\.00 per month

Benefits

• Cell phone reimbursement
• Internet reimbursement
• Paid sick time

Application Question(s)

• Do you have work exp in Real Estate Industry?

Experience

• Digital marketing: 3 years (Required)

Work Location: In person