As a Digital Marketing Executive at Rohika-AAU-IGH in Assam, your primary focus will be content creation across Instagram, Facebook, YouTube, and LinkedIn. You are expected to post 5 to 7 times per week, maintaining a consistent brand voice and visual identity aligned with Rohika's guidelines using forest green, earth brown, and gold. You will produce original short-form video content, such as Instagram reels and YouTube shorts, from each tour program, with a minimum of one reel per completed program. This requires either personal field presence or coordination with the Tour Manager to capture specific shots. Additionally, you will build and maintain a content calendar four weeks in advance, aligning themes with the sales calendar. Be mindful of seasonal content peaks, including Ambubachi in April and May, Kaziranga in September and October, and Monsoon Meghalaya periods, ensuring timely and relevant engagement.