Digital Marketing Executive

• *About the Role**

We are looking for a **results\-driven Digital Marketing Executive** who can plan, execute, optimize, and scale paid advertising campaigns across Meta and Google platforms. The ideal candidate should be analytical, creative, and performance\-focused, with the ability to continuously improve campaign ROI through data\-driven decisions and competitor research.

• *Key Responsibilities**

• *1\. Performance Marketing**

• Plan, launch, and optimize Meta Ads (Facebook \& Instagram).
• Create and manage Google Ads campaigns (Search, Display, YouTube, Performance Max).
• Generate quality leads while maintaining target Cost Per Lead (CPL).
• Scale campaigns based on performance metrics and business goals.

• *2\. Creative Strategy**

• Research and suggest high\-converting ad creatives.
• Coordinate with the design and video teams for ad creatives.
• Write compelling ad copy, headlines, and CTAs.
• Continuously test multiple creative angles using A/B testing.

• *3\. Campaign Analytics**

• Track campaign performance daily.
• Monitor key metrics such as:
• CTR
• CPC
• CPL
• CPM
• ROAS
• Conversion Rate
• Prepare daily, weekly, and monthly performance reports.
• Identify opportunities to improve campaign performance.

• *4\. Competitor Analysis**

• Regularly monitor competitors' advertisements.
• Analyze their creatives, messaging, offers, landing pages, and funnels.
• Suggest innovative campaign ideas based on market trends.
• Maintain a competitor insights report and recommend improvements.

• *5\. Audience \& Funnel Optimization**

• Build and manage custom, lookalike, and retargeting audiences.
• Improve audience segmentation.
• Optimize landing page performance in collaboration with the development team.
• Increase lead quality through continuous testing.

• *6\. Tracking \& Technical Setup**

• Configure and monitor Meta Pixel, Google Analytics (GA4\), and Google Tag Manager.
• Ensure proper conversion tracking and event setup.
• Identify and resolve tracking issues.

• *7\. Collaboration**

• Work closely with the sales, content, design, and video teams.
• Align marketing campaigns with admissions and business targets.
• Present campaign insights and recommendations during review meetings.

• *Required Skills**

• Strong expertise in Meta Ads Manager.
• Strong expertise in Google Ads.
• Good understanding of YouTube Ads.
• Experience with Google Analytics 4 (GA4\).
• Knowledge of Google Tag Manager.
• Strong analytical and problem\-solving skills.
• Experience in A/B testing and campaign optimization.
• Excellent understanding of digital marketing funnels.
• Ability to analyze data and convert insights into action.
• Strong communication and presentation skills.

• *Preferred Qualifications**

• 0–3 years of experience in Performance Marketing.
• Experience in the Education/EdTech industry is highly preferred.
• Google Ads Certification is an added advantage.
• Meta Blueprint Certification is a plus.
• Experience generating high\-quality education leads.

• *Key Performance Indicators (KPIs)**

• Cost Per Lead (CPL)
• Number of Qualified Leads Generated
• Lead\-to\-Admission Conversion Support
• Return on Ad Spend (ROAS)
• Click\-Through Rate (CTR)
• Conversion Rate
• Campaign ROI
• Creative Testing Velocity (new creatives tested every month)
• Reduction in Cost Per Acquisition (CPA)
• Accuracy and timeliness of performance reports

• *What We're Looking For**

We are looking for someone who

• Thinks like a growth marketer rather than just a campaign operator.
• Is obsessed with improving performance through data.
• Constantly researches competitors and industry trends.
• Brings fresh ad creative ideas every week.
• Takes ownership of campaign results.
• Learns quickly and adapts to platform updates.
• Has a strong passion for scaling education businesses through digital marketing.

If you enjoy combining creativity with analytics and want to build high\-performing campaigns that directly impact business growth, we'd love to hear from you.

Pay: ₹25,000\.00 \- ₹35,000\.00 per month

Benefits

• Cell phone reimbursement
• Flexible schedule
• Paid sick time

Application Question(s)

• Only Face to face Interview
• Are you a Immediate Joiner?

Experience

• Digital marketing: 3 years (Preferred)

Work Location: In person