As a Digital Marketing Executive at SSM Arts and Science College, your mission is to elevate the institution's online standing, vividly portray campus life, and stimulate new student admissions through contemporary digital platforms. You will create daily content by photographing and filming campus activities, design compelling visuals, and produce concise videos for Instagram Reels and YouTube Shorts. Managing the college's social media presences on Instagram, Facebook, and LinkedIn is essential, alongside executing targeted Meta and Google advertising campaigns during peak enrollment periods. Further duties involve optimizing the school website and Google Business Profile for local search visibility, structuring FAQ pages to be readily cited by AI systems like ChatGPT and Google Gemini, and developing email marketing communications to engage potential students and support recruitment efforts.