Digital Marketing Executive

Job Description: Digital Marketing Executive

• *Job Title:** Digital Marketing Executive

• *Department:** Marketing

• *Experience:** 2 Years

• *Job Type:** Full\-Time

Job Summary

We are looking for a creative and result\-oriented Digital Marketing Executive to manage the company’s online presence, generate leads, and promote products and services through digital platforms.

Key Responsibilities

• **Social Media Management:** Manage company profiles on Instagram, Facebook, LinkedIn, and other social media platforms.
• **Content Creation:** Create engaging posts, captions, banners, reels, and promotional content.
• **SEO:** Optimize website content to improve search engine rankings and organic traffic.
• **Digital Advertising:** Assist in running Google Ads, Facebook Ads, and Instagram Ads campaigns.
• **Lead Generation:** Generate potential customer leads through online marketing activities.
• **Website Management:** Update website content, product details, blogs, and landing pages.
• **Email Marketing:** Prepare and send promotional emails and marketing campaigns.
• **Performance Analysis:** Monitor campaign performance, website traffic, engagement, and lead conversion.
• **Market Research:** Research competitors, industry trends, target audiences, and customer preferences.
• **Reporting:** Prepare regular reports on digital marketing activities and results.

Required Skills

• Knowledge of social media platforms and digital marketing strategies.
• Basic understanding of SEO and Google Ads.
• Good communication and content\-writing skills.
• Creativity and analytical thinking.
• Knowledge of Canva, Google Analytics, and Meta Business Suite is an advantage.
• Ability to work independently and meet deadlines.

Educational Qualifications

• Graduate in Marketing, Business Administration, Commerce, or a related field.
• A digital marketing certification is an added advantage.

Key Performance Indicators (KPIs)

• Number of leads generated.
• Website traffic and search rankings.
• Social media reach and engagement.
• Advertising campaign performance.
• Conversion rates and marketing ROI.

Pay: From ₹15,000\.00 per month

Work Location: In person