Digital Marketing Executive

• *Company Name: Vxplore Technology**

• *Job Location: Bally, Howrah, West Bengal**

• *Job Type: Full\-time**

• *Experience Required: 2\+ years preferred**

• *Salary: Negotiable, based on experience, skills, and interview performance**

• *Job Description**

Vxplore Technology is seeking an experienced and results\-driven Digital Marketing Executive with comprehensive knowledge of digital marketing channels, tools, and strategies. The ideal candidate should be capable of independently managing digital marketing activities, improving online visibility, generating leads, and optimizing campaign performance.

• *Key Responsibilities**

\-SEO: Manage on\-page, off\-page, and technical SEO, keyword research, competitor analysis, link building, and website audits to improve organic rankings and traffic.

\-Google Ads \& PPC: Create, manage, and optimize Google Ads campaigns, including Search, Display, Video, and remarketing campaigns.

\-Social Media Marketing (SMM) \& Optimization (SMO): Manage social media platforms, including Facebook, Instagram, and LinkedIn, to improve brand awareness, engagement, and audience growth.

\-Meta Ads: Develop and optimize paid advertising campaigns on Facebook and Instagram, focusing on lead generation and conversions.

\-Content Marketing: Plan and manage SEO\-friendly website content, blogs, social media content, and digital campaign materials.

\-Website \& Conversion Optimization: Optimize website content and landing pages to improve user experience, lead generation, and conversion rates.

\-Analytics \& Reporting: Use Google Analytics 4 (GA4\), Google Search Console, and Google Tag Manager to track performance, analyze data, and prepare reports.

\-Email Marketing: Manage email campaigns, audience segmentation, and marketing automation to support lead nurturing and customer engagement.

\-Digital Strategy: Develop data\-driven marketing strategies, monitor competitors, manage campaign budgets, and identify opportunities to improve overall marketing performance.

Required Skills \& Qualifications

\- Minimum 2 years of hands\-on experience in digital marketing preferred.

\- Strong practical knowledge of SEO, Google Ads, Meta Ads, SMM, and SMO.

\- Experience with digital marketing tools, analytics, conversion tracking, and performance reporting.

\- Understanding of keyword research, lead generation, and campaign optimization.

\- Ability to analyze marketing data and implement effective strategies.

\- Strong communication, analytical, and problem\-solving skills.

\- Ability to work independently and manage multiple marketing activities.

\- A portfolio or evidence of successful campaigns will be an advantage.

• *How to Apply**

Interested candidates with strong practical knowledge of digital marketing are encouraged to apply through Indeed. Candidates should be prepared to discuss their previous campaigns, tools used, and measurable results.

Call/ Whatsapp: 8420492220

Mail: hr@v\-xplore.com

Pay: ₹15,000\.00 \- ₹30,000\.00 per month

Work Location: In person