Digital Marketing Executive

• *Digital Marketing Executive – Responsibilities**

• Develop and execute digital marketing strategies for TWS and its clients.
• Manage social media platforms including **Instagram, Facebook, LinkedIn and YouTube**.
• Plan and maintain a monthly **social media content calendar**.
• Coordinate with the graphic designer and video editor for creatives, reels, carousels and promotional content. If required do the needful.
• Handle **SEO activities**, including keyword research, on\-page SEO, off\-page SEO and basic technical SEO.
• Work on **Google Business Profile** optimization and local SEO.
• Support **AEO and GEO** strategies to improve visibility across search and AI\-driven platforms.
• Conduct competitor and market research to identify new marketing opportunities.
• Write and optimize social media captions, website content, blogs and promotional copy.
• Monitor website and social media performance using **Google Analytics, Search Console and platform insights**.
• Generate monthly performance reports and suggest improvements based on data.
• Assist with **paid advertising campaigns** on platforms such as Google Ads and Meta Ads.
• Monitor campaign performance, leads, engagement, reach and conversions.
• Manage and optimize digital campaigns according to client objectives and budgets.
• Stay updated with the latest **SEO, social media, AI, AEO, GEO and digital marketing trends**.
• Coordinate with clients to understand their business goals, target audience and marketing requirements.
• Maintain proper records of campaigns, content, keywords, reports and client activities.
• Work closely with the **Business Development, Design, Web Development and Content teams**.
• Contribute ideas for lead generation, brand awareness and business growth.
• Ensure all digital marketing activities follow TWS's quality and brand standards.

Cab : yes

Work Mode: Hybrid

Pay: ₹20,000\.00 \- ₹30,000\.00 per month

Work Location: In person