\*\*JOB TITLE:\*\*
AI\-Powered Digital Marketing Executive
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\*\*COMPANY:\*\*
UIC Group (Usmanpura Imaging Centre / Pixel Diagnostics)
\*\*LOCATION:\*\*
Ahmedabad, Gujarat (On\-site)
\*\*JOB TYPE:\*\*
Full\-Time
\*\*SALARY:\*\*
₹20,000 – ₹35,000 per month \+ performance bonus
\-\-\-
\*\*ABOUT THE ROLE\*\*
We are a 26\-centre diagnostic imaging and pathology network operating across Gujarat under brands including Usmanpura Imaging Centre, Pixel Diagnostics, Airmeds Pathology Labs, and Urja Diagnostics.
We are looking for a hands\-on digital marketer who uses AI tools to execute, automate, and scale our presence across Meta (Facebook \+ WhatsApp) and Instagram. You will own content creation, paid ads, and community engagement — and report directly to the founder.
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\*\*WHAT YOU WILL DO\*\*
\- Plan, create, and publish Instagram Reels, carousels, and stories — including short health awareness videos in Hindi and Gujarati
\- Run and optimise Meta (Facebook \+ Instagram) ad campaigns using Ads Manager — including audience targeting, A/B testing, and budget management
\- Manage and automate WhatsApp Business broadcasts and chatbot flows via WATI or similar platforms
\- Use AI tools (ChatGPT, Claude, CapCut AI, Meta Advantage\+) to speed up scripting, captioning, creative production, and ad copy
\- Track performance — reach, CPL, ROAS, CTR — and submit weekly reports to management
\- Coordinate with centre heads and the sales team for local promotions, offers, and campaign launches
\- Maintain brand consistency across all 26 centres and multiple sub\-brands
\-\-\-
\*\*WHAT WE ARE LOOKING FOR\*\*
\- 1–3 years of hands\-on experience running Meta Ads (Facebook \+ Instagram) independently
\- Proven ability to make short\-form video content / Reels — portfolio required at time of application
\- Working knowledge of at least 2–3 AI tools for content or advertising (Canva AI, CapCut, ChatGPT, Meta Advantage\+, etc.)
\- Familiarity with WhatsApp Business API or tools like WATI / Interakt
\- Strong written communication in English and Gujarati/Hindi
\- Basic understanding of healthcare or B2C service marketing is a plus
\- Self\-starter who can work with minimal supervision and deliver on deadlines
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\*\*TOOLS YOU SHOULD KNOW\*\*
Meta Ads Manager, Instagram Creator Studio, WATI / WhatsApp Business API, CapCut / Reels editing, ChatGPT / Claude AI, Canva / Canva AI, Google Analytics, Meta Pixel, WhatsApp Broadcast Automation
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\*\*WHAT WE OFFER\*\*
\- Direct reporting to the founder — fast decisions, zero bureaucracy
\- Exposure to a multi\-brand, 26\-centre healthcare network with real marketing budgets
\- Opportunity to build and own the entire digital marketing function from scratch
\- Performance bonus tied to lead generation and appointment conversions
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\*\*SCREENER QUESTIONS (set these on Indeed)\*\*
1\. Have you independently managed Meta Ads campaigns with a monthly budget of ₹10,000 or more? (Yes / No)
2\. Please share a link to 2–3 Reels or social media posts you have personally created.
3\. Which AI tools do you currently use for content creation or advertising?
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\*\*TO APPLY\*\*
Send your resume and social media portfolio links to email]
Candidates without a portfolio will not be considered.
Pay: ₹15,203\.74 \- ₹53,753\.71 per month
Work Location: In person
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