Job Title: Digital Marketing Executive
- *Location:** Panchkula
- *Experience:** 1\-3 years
- *Employment Type:** Full\-time
About the Role
We are seeking Digital Marketing Executive with 1\+ years of proven expertise in managing Facebook and Instagram ads. You will be responsible for planning, executing, and optimizing paid social media campaigns, managing ad spend efficiently, and leading a marketing team to deliver impactful results.
Key Responsibilities
- Plan, manage, and optimize Facebook and Instagram ad campaigns to meet business objectives such as sales and brand awareness.
- Develop and manage ad budgets, ensuring effective allocation of spend across campaigns to maximize ROI.
- Run and monitor ad campaigns daily, including audience targeting, bidding strategies, and performance adjustments.
- Lead, supervise, and examine the marketing team’s work to ensure campaign quality and alignment with goals.
- Collaborate with creative teams to develop engaging ad creatives and messaging tailored for social platforms.
- Analyze campaign performance data, generate insights, and provide recommendations for continuous improvement.
- Stay updated on social media ad trends, platform updates, and best practices.
- Coordinate with cross\-functional teams to maintain brand consistency and strategic alignment.
- Report campaign performance to senior management and stakeholders regularly.
Required Qualifications
- 1\+ years experience managing Facebook and Instagram advertising campaigns.
- Strong knowledge of ad spend management, bidding strategies, and budget optimization.
- Hands\-on experience running, monitoring, and adjusting paid social campaigns.
- Proven ability to lead and manage a marketing team effectively.
- Excellent analytical skills with the ability to interpret data and make strategic decisions.
- Strong communication and project management skills.
- Familiarity with marketing automation tools, CRM, and analytics platforms.
Job Types: Full\-time, Permanent
Pay: ₹216,000\.00 \- ₹264,000\.00 per year
Work Location: In person