Digital Marketing & Growth Executive

• *About the Role**

GuhaTek is looking for a proactive and organized Digital Marketing \& Growth Executive to support and execute day\-to\-day digital marketing, campaign management, product promotion, and lead\-generation activities. The role involves managing marketing workflows across social media, email marketing, paid advertising, inbound and outbound marketing, and performance reporting. The candidate will be responsible for ensuring that planned activities are executed on time, campaigns are monitored, leads are tracked, and marketing operations run smoothly. The ideal candidate will have approximately one year of relevant experience, including internships, a basic practical understanding of digital marketing, good writing and communication skills, and a willingness to learn. The candidate should be comfortable using AI tools and marketing automation to improve productivity, reduce repetitive work, and support consistent execution across GuhaTek's marketing initiatives and product promotions. This is a full\-time opportunity for someone who wants to develop practical experience across multiple areas of B2B digital marketing and growth.

• *Skills Required**

Digital Marketing Social Media Management Content Writing Email Marketing Campaign Management Lead Generation Inbound and Outbound Marketing Paid Advertising Fundamentals Marketing Operations and Reporting AI Tools and Automation

• *Requirements**

Approximately 1 year of relevant digital marketing experience, including internships.

Basic practical understanding of digital marketing and social media management.

Good written communication skills and the ability to create clear, engaging marketing content.

Basic knowledge of email marketing, campaign coordination, and lead generation.

Familiarity with digital advertising platforms or a willingness to learn campaign setup and management.

Basic understanding of inbound and outbound marketing activities.

Ability to organize tasks, manage timelines, and coordinate multiple marketing activities.

Good attention to detail and a systematic approach to maintaining marketing records and reports.

Willingness to use AI tools and automation to improve productivity.

Ability to work independently on assigned tasks and communicate progress, blockers, and results.

A proactive attitude, willingness to learn, and interest in B2B technology marketing.

Coimbatore\-based candidates preferred.

• *Nice To Have**

Hands\-on exposure to Google Ads or LinkedIn Ads campaigns.

Experience with email marketing platforms and campaign performance tracking.

Familiarity with CRM tools, marketing automation, or lead management systems.

Basic knowledge of SEO, keyword research, and website content optimization.

Awareness of account\-based marketing (ABM) and B2B prospecting.

Experience using AI tools for content development, research, and marketing workflows.

Basic familiarity with Google Analytics, Google Tag Manager, or conversion tracking.

Interest in technology services, SaaS products, cloud engineering, or AI\-based products.

• *Responsibilities**

Manage day\-to\-day marketing activities and ensure planned tasks are completed within the agreed timelines.

Maintain social media content calendars and coordinate publishing across LinkedIn and other relevant platforms.

Coordinate content creation, review, scheduling, publishing, and performance tracking using AI tools where appropriate.

Plan and execute email marketing campaigns, maintain contact lists, and coordinate follow\-up activities.

Support the setup, execution, monitoring, and optimization of Google Ads, LinkedIn Ads, and other relevant paid campaigns.

Monitor advertising expenditure, campaign engagement, leads, and conversions, and flag performance issues.

Execute inbound and outbound marketing activities, including prospect research, lead generation, and outreach coordination.

Maintain lead databases, campaign trackers, marketing dashboards, and performance reports.

Support promotional campaigns for GuhaTek's services and products across relevant digital channels.

Coordinate campaign assets, landing pages, calls to action, and other marketing requirements.

Use AI tools and automation to streamline repetitive marketing tasks and improve execution efficiency.

Track pending activities, coordinate follow\-ups, and maintain visibility into campaign progress.

Prepare regular marketing performance updates, highlighting completed activities, results, and areas for improvement.

Stay updated on relevant digital marketing practices, tools, and platform developments.

Ensure marketing communications and campaign execution follow approved messaging, budgets, and company guidelines.

Pay: ₹15,000\.00 \- ₹25,000\.00 per month

Benefits

• Provident Fund

Application Question(s)

• Immediate Joiners

Experience

• Digital marketing: 1 year (Required)

Work Location: In person