Digital Marketing Head

A Real Estate Digital Marketing Head in Chennai leads online acquisition, brand positioning, and high\-value lead generation for residential, commercial, or plotted development projects.

Key Responsibilities

\* Strategy \& Planning: Develop and execute integrated digital marketing strategies tailored to Chennai's real estate market.

\* Performance Campaigns: Manage and optimize high\-converting paid acquisition campaigns across Google Ads, Meta Ads (Facebook/Instagram), YouTube, and LinkedIn.

\* Lead Generation \& Sales Alignment: Drive high\-intent site\-visit and project\-inquiry leads, working closely with internal sales and pre\-sales teams to track conversion pipelines.

\* Content \& Creative Oversight: Oversee production of project walkthrough videos, reels, 3D renderings, brochures, and dedicated landing pages.

\* Analytics \& Budget Management: Monitor ROAS (Return on Ad Spend), CPL (Cost Per Lead), web analytics, and SEO rankings to continuously improve campaign efficiency.

\* Team Leadership: Hire, mentor, and manage digital marketing executives, performance specialists, and creative vendors.

Required Qualifications \& Skills

\* Education: Bachelor’s or Master’s degree in Marketing, Communications, or a related field.

\* Experience: Typically 5 to 15\+ years of digital marketing experience, with a strong portfolio specifically in real estate or high\-ticket consumer sectors in India.

\* Technical Skills

• Deep expertise in Performance Marketing (PPC, Meta Ads, Google Analytics 4\).
• Proficiency in CRM integration, SEO, and content management tools.

\* Soft Skills: Strong analytical mindset, leadership capabilities, and cross\-functional communication.

Pay: ₹80,000\.00 \- ₹109,000\.00 per month

Work Location: In person