Digital Marketing Intern – SEO & Performance Marketing

• *Digital Marketing Intern – SEO \& Performance Marketing**

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• *Location:** Swargate, Pune, Maharashtra

• *Stipend:** 7000\-10,000 per month

• *Employment Type:** Full\-Time

• *About Us**
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We are a technology\-driven business solutions company focused on helping businesses grow through technology, digital solutions, and strategic execution. We are looking for a proactive, results\-orientated digital marketing intern with strong knowledge in SEO and performance marketing\* to strengthen our digital presence, generate qualified leads, and drive measurable business growth.

• *Key Responsibilities**
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### **1\. Search Engine Optimization (SEO)**

• Plan and execute on\-page, off\-page, and technical SEO strategies.
• Conduct keyword research, competitor analysis, and search intent analysis.
• Optimize website content, landing pages, meta tags, headings, and internal linking.
• Improve organic traffic, keyword rankings, website visibility, and lead generation.
• Conduct SEO audits and resolve or coordinate fixes for technical issues.
• Manage local SEO and Google Business Profile optimization where required.
• Monitor performance using Google Search Console, GA4, and SEO tools.

### **2\. Performance Marketing \& Paid Advertising**

• Plan, execute, and optimize campaigns on Google Ads and Meta Ads (Facebook and Instagram).
• Develop paid campaigns focused on lead generation, conversions, and customer acquisition.
• Manage audience targeting, remarketing, budgets, and competitor ad research.
• Coordinate ad copies, creatives, and landing pages with the design and content teams.
• Monitor CPL, CTR, conversion rates, and ROAS where applicable.
• Conduct A/B testing and continuously optimize campaign performance.
• Implement or coordinate conversion tracking using Google Tag Manager, Google Ads tracking, and Meta Pixel.

### **3\. Digital Marketing \& Lead Generation**

• Develop and execute digital marketing strategies aligned with business objectives.
• Generate qualified leads through organic search, paid advertising, and other relevant digital channels.
• Conduct market research, competitor analysis, and audience research.
• Support B2B marketing initiatives, campaign planning, and customer acquisition activities.
• Collaborate with the sales team to evaluate lead quality and improve conversions.
• Identify new opportunities to strengthen brand awareness and expand market reach.

### **4\. Content, Social Media \& Website Management**

• Plan and coordinate SEO\-friendly website content, blogs, landing pages, and promotional campaigns.
• Support social media marketing activities across relevant platforms.
• Track content performance and recommend improvements based on analytics.
• Manage routine website updates and content publishing.
• Coordinate with designers, content creators, and developers to maintain a consistent digital presence.
• *Required Skills \& Qualifications**
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• Hands\-on experience in digital marketing, SEO, and performance marketing.
• Strong practical knowledge of SEO, keyword research, technical SEO, and content optimisation.
• Experience managing Google Ads and Meta Ads campaigns.
• Proficiency in Google Analytics 4 and Google Search Console.
• Understanding of conversion tracking, remarketing, lead generation, and campaign optimization.
• Ability to analyze marketing data, manage budgets, and improve campaign performance.
• Strong analytical thinking, communication, problem\-solving, and execution skills.
• A results\-driven mindset with the ability to work independently and take ownership of campaigns.

### **Good to Have**

• Experience with WordPress website management and basic website optimization.
• Familiarity with Google Tag Manager, Meta Pixel, SEMrush, Ahrefs, or similar tools.
• Knowledge of Canva and social media content planning.
• Experience with CRM platforms, email marketing, and marketing automation.
• Exposure to B2B marketing, SaaS, technology products, or service\-based businesses.
• *What We Offer**
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• Hands\-on ownership of SEO, paid advertising, and lead generation initiatives.
• Opportunity to work across technology products, digital solutions, and multiple business verticals.
• Collaborative work environment with opportunities for professional growth.
• The opportunity to contribute directly to business growth and marketing strategy.