Digital Marketing Lead-Agentic AI

Key ResponsibilitiesAgentic AI Development

• Design, build, and manage AI agents for marketing operations and customer engagement.
• Develop autonomous workflows for lead generation, customer support, content creation, campaign optimization, and market research.
• Integrate AI agents with CRM, marketing automation platforms, analytics tools, and customer data platforms.
• Monitor agent performance and continuously optimize decision\-making processes.

Prompt Engineering

• Create, test, and refine prompts for various AI models to generate high\-quality marketing content and insights.
• Develop prompt libraries, templates, and governance standards.
• Optimize prompts for:
• Content marketing
• SEO
• Paid advertising
• Social media campaigns
• Email marketing
• Customer engagement
• Conduct A/B testing of prompts to improve output quality and business outcomes.

Digital Marketing Strategy

• Plan and execute multi\-channel digital marketing campaigns.
• Use AI\-driven insights to improve targeting, personalization, and conversion rates.
• Collaborate with marketing teams to automate repetitive tasks and enhance campaign efficiency.
• Analyze customer journeys and identify opportunities for AI\-powered optimization.

Content \& Campaign Automation

• Build AI\-assisted content generation workflows.
• Automate content production for blogs, landing pages, email sequences, social media posts, and ad creatives.
• Ensure brand consistency, compliance, and content quality across AI\-generated outputs.

Analytics \& Optimization

• Track KPIs such as traffic, engagement, conversions, ROAS, CAC, and customer lifetime value.
• Use predictive analytics and AI tools to identify trends and opportunities.
• Develop dashboards and reporting systems for AI\-driven marketing initiatives.
• Recommend improvements based on data analysis and experimentation.

AI Governance \& Compliance

• Establish responsible AI usage guidelines.
• Ensure data privacy, security, and regulatory compliance.
• Maintain documentation of prompts, workflows, AI models, and automation processes.

Required QualificationsEducation

• Bachelor's degree in Marketing, Business, Computer Science, Data Science, AI, or a related field.
• Relevant certifications in Digital Marketing, AI, Marketing Automation, or Generative AI are a plus.

Experience

• 3\+ years of experience in digital marketing, marketing automation, or growth marketing.
• Experience working with Generative AI platforms and LLMs.
• Proven experience in prompt engineering and AI\-assisted content generation.
• Experience implementing automated marketing workflows.

Technical Skills

• Prompt engineering and AI workflow design.
• Understanding of agentic AI systems and autonomous workflows.

Pay: ₹1,200,000\.00 \- ₹1,800,000\.00 per year

Benefits

• Cell phone reimbursement

Work Location: In person