Digital Marketing Manager

At 1Squares, the Digital Marketing Manager develops, implements, and optimizes online campaigns to increase brand awareness, drive website traffic, and generate leads. Responsibilities include managing SEO/SEM, paid advertising on Google and Meta platforms, social media, and email marketing, while analyzing performance data to improve ROI. Key tasks involve planning and executing paid campaigns via Google Ads and Meta Ads Manager, alongside organic content strategies. Performance tracking uses Google Analytics and CRM tools like Salesforce or HubSpot to monitor KPIs such as cost per lead and conversion rates. Content and SEO efforts focus on improving website rankings, managing social media channels, and overseeing content calendars. Conversion optimization entails designing landing pages and conducting A/B testing to maximize conversion rates and overall campaign effectiveness.