Digital Marketing Manager

• *Job Title: Digital Marketing Manager**
• *Experience Required: 3**–6 Years
• *Employment Type:** Full\-Time

• *Job Summary**

We are looking for a highly driven and results\-oriented **Digital Marketing Manager** to lead, plan, and execute our digital marketing strategies. The ideal candidate must have strong expertise in **performance marketing, Meta Ads, Google Ads, and SEO**, with a proven track record of generating leads, increasing brand visibility, and driving ROI.

This role requires a strategic thinker who can also execute campaigns hands\-on, analyze performance, and continuously optimize for growth.

• *Key Responsibilities**

• Plan and execute **end\-to\-end digital marketing campaigns** across multiple platforms
• Manage and optimize **paid campaigns (Meta Ads \& Google Ads)** for lead generation and conversions
• Develop and implement **SEO strategies (On\-page, Off\-page, Technical SEO)**
• Drive lead generation through social media platforms (Facebook, Instagram, LinkedIn, etc.)
• Design and execute social media lead generation campaigns with measurable ROI
• Monitor campaign performance and optimize based on KPIs like **CPL, CTR, ROAS, and conversions**
• Conduct keyword research and competitor analysis
• Manage website traffic growth and improve search engine rankings
• Collaborate with design and content teams for creatives and campaigns
• Track, measure, and report campaign performance using analytics tools
• Manage marketing budgets effectively and ensure maximum ROI
• Stay updated with the latest digital marketing trends and algorithm changes

• *Core Skills Required (Must Have)Performance Marketing**

• Strong expertise in **Meta Ads (Facebook \& Instagram Ads Manager)**
• Hands\-on experience in **Google Ads (Search, Display, YouTube, Performance Max)**
• Campaign setup, scaling, and optimization
• A/B testing and audience targeting strategies
• Conversion tracking and pixel implementation

• *SEO (Search Engine Optimization)**

• On\-page SEO (meta tags, content optimization, internal linking)
• Off\-page SEO (backlinks, outreach strategies)
• Technical SEO (site speed, crawlability, indexing)
• Keyword research and ranking strategies
• Experience with tools like Ahrefs, SEMrush, or similar

• *Analytics \& Tools**

• Google Analytics (GA4\)
• Google Tag Manager
• Google Search Console
• Data interpretation and reporting
• Funnel analysis and user behavior tracking

• *Additional Digital Skills**

• Landing page optimization
• Conversion Rate Optimization (CRO)
• Email marketing basics
• Content marketing strategy
• Social media strategy and growth
• Proven experience in social media lead generation campaigns

• *Preferred Skills**

• Strong understanding of **marketing funnels and customer journeys**
• Experience in **lead generation campaigns**
• Basic knowledge of **HTML/CSS for SEO improvements**
• Familiarity with CRM tools
• Ability to manage multiple campaigns simultaneously
• Strong communication and leadership skills

• *Education**

• Bachelor’s degree in **Marketing, Business, Communications, or a related field**
• MBA in Marketing (Preferred but not mandatory)
• Certifications in **Google Ads / Meta Ads / SEO** are an added advantage

• *Experience**

• **3–6 years of experience in Digital Marketing**
• Proven experience in managing **high\-budget paid campaigns**
• Strong hands\-on experience in social media lead generation (Meta, LinkedIn, etc.)
• Demonstrated success in **lead generation and ROI\-driven marketing**

Pay: ₹50,000\.00 \- ₹60,000\.00 per month

Location

• Bengaluru, Karnataka (Bengaluru, Bengaluru Urban District) (Required)

Work Location: In person