Digital Marketing Manager

Roles \& Responsibilities

• Build, plan and implement the overall digital marketing strategy
• Manage the strategy and development of e\-marketing content and exploration of sales channels
• Develop strategies that drive customers to the product website
• Improve the design, UX, traffic, and content of the website
• Create paid campaigns on social media platforms
• Manage the content that the business posts to social media
• Maintain consistent brand messaging throughout all platforms
• Use advanced metrics to measure the success of a marketing campaign
• Keep up to date on the latest social media trends
• Stay up to date with the latest technology and best practices
• Measure ROI and KPIs
• Suggest activities for improving the quality of online content
• Track and measure SEO and Google Analytics metrics and provide reports
• Build an inbound marketing plan
• Research and forecast future sales and performance trends
• Create email blast campaigns to target key customers
• Research competitors and provide suggestions for improvement
• Keep abreast with industry and market trends and best practices

### **Requirements**

• Bachelor's degree in marketing or business
• Great problem solving skills
• Proficient in photo and video editing software such as Adobe
• Deep knowledge of web design principles
• Proficient in MS Office Suite, including Outlook, Excel and Word.
• Ability to identify long term trends in data
• Great communication skills
• Experience working with a content management system
• Strong project management skills

### **Benefits**

• Medical insurance for employees
• Wellness programs, mental health support
• Training and development programs
• Recognition programs (awards, appreciation)
• Positive work culture

• *Office Timing : UK Shift**

• *Location : Mumbai (Wadala)** **website :** **MyHealth.iCareSecure.com**

• *www.appexinnovation.com**