Digital Marketing Manager

• *Job Description: Digital Marketing Executive – Jewellery Brand**

• *Position:** Digital Marketing Executive
• *Industry:** Jewellery
• *Experience:** 2–4 Years
• *Location:** Panvel
• *Employment Type:** Full\-time

• *About the Role**

We are looking for a creative, energetic, and result\-oriented Digital Marketing Executive to manage the digital presence, brand communication, marketing campaigns, and events for our jewellery brand.

The ideal candidate should have a good understanding of social media marketing, content creation, influencer collaborations, and event planning, along with a passion for fashion, jewellery, and luxury branding.

• *Key Responsibilities**

• *1\. Digital Marketing \& Social Media**

• Manage the brand's social media platforms, including Instagram, Facebook, Pinterest, and other relevant channels.
• Plan and execute monthly social media calendars.
• Create engaging content ideas, reels, stories, posts, and campaigns to promote jewellery collections.
• Coordinate with photographers, videographers, graphic designers, and content creators.
• Monitor social media engagement, reach, followers, and campaign performance.
• Manage digital marketing campaigns and coordinate with agencies for paid advertisements.
• Maintain consistent brand communication and visual identity across all platforms.

• *2\. Event Planning \& Management**

• Plan, coordinate, and execute jewellery exhibitions, launches, pop\-ups, trunk shows, and promotional events.
• Manage event logistics, venue coordination, décor, branding, invitations, and guest lists.
• Coordinate with vendors, event agencies, influencers, celebrities, and VIP clients.
• Handle pre\-event promotions, live event coverage, and post\-event marketing.
• Ensure smooth execution of events while maintaining the brand's premium image.
• Explore opportunities for collaborations, exhibitions, and brand activations.

• *3\. Influencer \& PR Management**

• Identify and collaborate with fashion influencers, lifestyle bloggers, and jewellery creators.
• Coordinate influencer campaigns, gifting, product shoots, and brand collaborations.
• Build relationships with media partners, stylists, and relevant industry contacts.
• Support PR activities and brand visibility initiatives.

• *4\. Marketing \& Brand Development**

• Develop creative marketing ideas to increase brand awareness and customer engagement.
• Promote new collections, festive campaigns, wedding jewellery, and special launches.
• Research market trends, competitors, and new marketing opportunities.
• Support customer engagement and lead generation through digital platforms.

• *Skills \& Qualifications**

• Bachelor's degree in Marketing, Mass Communication, Business, or a related field.
• 2–4 years of experience in digital marketing, preferably in jewellery, fashion, luxury, or lifestyle brands.
• Strong knowledge of Instagram and other social media platforms.
• Experience in event planning and execution is essential.
• Excellent communication, coordination, and organisational skills.
• Creative mindset with an eye for aesthetics, fashion, and luxury branding.
• Ability to multitask, manage deadlines, and work independently.
• Knowledge of Canva, Meta Business Suite, and basic analytics tools.

• *Ideal Candidate**

We are looking for someone who is

• Creative, proactive, and enthusiastic.
• Well\-connected with influencers, event planners, and creative professionals.
• Passionate about jewellery, fashion, and luxury brands.
• Comfortable managing both online marketing and offline events.
• Capable of taking ownership of marketing activities from planning to execution.

Pay: ₹30,000\.00 \- ₹70,000\.00 per month

Benefits

• Flexible schedule

Work Location: In person