Digital Marketing Manager

Key ResponsibilitiesAI\-Driven Content \& Copywriting

• Generate, edit, and optimize marketing copy, blog posts, ad headlines, and social media assets using AI tools (e.g., ChatGPT, Claude, Jasper AI).
• Craft high\-converting prompts for text, image, and video generation platforms (e.g., Midjourney, Canva AI).
• Ensure all AI\-assisted content maintains brand voice, accuracy, originality, and strict ethical standards.

SEO \& Generative Engine Optimization (GEO)

• Conduct AI\-assisted keyword research, cluster analysis, and intent mapping using tools like Semrush, Ahrefs, or Surfer SEO.
• Optimize web pages and content structures to rank well on traditional search engines as well as AI\-powered search overviews and chatbots.

Performance \& Paid Advertising (PPC / Social Ads)

• Design, launch, and monitor targeted paid campaigns across Meta Ads, Google Ads, and LinkedIn.
• Utilize machine learning\-driven bidding, automated audience segmentation, and predictive analytics to lower CAC (Customer Acquisition Cost) and maximize ROI.

Analytics, Automation \& Reporting

• Track campaign performance, attribution, and customer journey analytics using Google Analytics 4 (GA4\) and AI\-enhanced dashboard tools (e.g., Tableau, Optimove).
• Implement marketing automation workflows for email sequences, lead nurturing, and CRM integration (e.g., Zapier, Mailchimp, Manychat).
• Turn complex data sets into actionable weekly and monthly strategic insights.

Required Qualifications \& Skills

• **Experience:** \[e.g., 2–4 years] of hands\-on experience in digital marketing, performance marketing, or content strategy.
• **AI Tool Fluency:** Practical experience working with Generative AI and marketing automation tools (ChatGPT, Gemini, Claude, Jasper, Midjourney, Canva AI, Surfer SEO, or similar).
• **Core Marketing Competencies:** Solid foundation in SEO, SEM, Social Media Marketing, Email Marketing, and Conversion Rate Optimization (CRO).
• **Data \& Analytics:** Proficiency in Google Ads, Meta Ads Manager, and Google Analytics 4 (GA4\).
• **Prompt Engineering:** Strong ability to structure detailed, iterative prompts to extract high\-utility outputs from LLMs.
• **Human\-in\-the\-Loop Mindset:** A sharp critical eye to fact\-check, edit, and ethically guide AI outputs rather than relying on unedited automation.

Preferred Qualifications

• Certification or training in AI Marketing, Digital Transformation, or Performance Marketing.
• Basic knowledge of customer data platforms (CDPs) or CRM automation.
• Strong storytelling, empathy, and strategic thinking abilities.

Pay: ₹10,000\.00 \- ₹13,000\.00 per month

Work Location: In person