Digital Marketing Manager

• *Digital Marketing Manager – YES OfficerAbout the Role**

We are looking for a results\-driven Digital Marketing Manager to manage digital campaigns, generate quality leads, improve online visibility, and drive course enrolments and revenue growth.

• *Key Responsibilities**

• Plan, execute, and optimise Google Ads, Meta Ads, and YouTube campaigns.
• Manage SEO, keyword research, and competitor analysis.
• Develop and manage social media content calendars.
• Drive lead generation through paid ads, organic channels, and landing pages.
• Track CPL, CPA, ROAS, conversions, and enrolments.
• Coordinate with creative, content, and sales teams.
• Optimise website, landing pages, and conversion journeys.
• Prepare weekly and monthly performance reports.

• *Required Skills \& Qualifications**

• Bachelor's degree in Marketing, Business, or a related field.
• 3–4 years of digital marketing experience, preferably in EdTech or education.
• Hands\-on experience with Google Ads, Meta Ads, SEO, and lead generation.
• Knowledge of GA4, Google Search Console, and analytics.
• Strong analytical, communication, and project management skills.

• *Key Performance Indicators (KPIs)**

• Qualified leads and cost per lead (CPL).
• Cost per acquisition (CPA) and conversion rates.
• Campaign ROI and ROAS.
• Organic traffic and SEO growth.
• Social media growth and engagement.
• Marketing\-driven enrolments and revenue.
• Timely execution of marketing campaigns.

Pay: ₹30,000\.00 \- ₹60,000\.00 per month

Work Location: In person